When it comes to personalizing content to improve the customer experience — and drive ROI — there’s a right way and a wrong way to do it. In this handy cheat sheet, we’ll cover both, including plenty of examples so you know what works and what doesn’t.
Personalization
Repurpose video content. Create 1:1 interaction. Make videos that work for marketing, CX and more. Because your customer’s name is just the beginning. If you want to connect with your customers, you have to cut through the digital noise. Video — especially when personalized for the viewer — does exactly that. But what does personalization …
