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Planning Fallacy – Why we’re constantly underestimate how long it take to finish tasks and projects

Imagine this… It’s the middle of Q2 and sales are lagging. If you can’t get a new influx of buyers in the next month, you’ll miss your growth goal *whomp whomp* You decide to experiment with Google Ads. You’ve never set up a Google ad before, but you’re a fast learner so you decide to …

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