When everyone is running Meta Ads and TikTok Ads, sometimes it pays to go where few competitors are hanging out… … Like on top of the car Uber is adding a self-serve ad platform to its out-of-home (OOH) advertising model. Apparently you can geotarget specific zip codes, hours of the day, and days of the …
Podcast
Maybe it’s not enough to pop the champagne, but some important landmarks have been crossed. Came to see the GPT Bing reached 100M active users for the first time, just one month after releasing its AI-powered search engine. Of course, the company acknowledges that a million new Bing preview users “boosted” the road to 100M, …
The podcast gold rush seems to have passed its peak… According to Listen Notes, a podcast search engine, the number of newly created podcasts decreased by 80% in 2022 compared to just two years ago. Mics dropping During the start of the 2020 pandemic, more than one million new podcasts took flight. But last year …
If you’re marketing or launching a podcast, you’ll appreciate YouTube’s podcasting guide, which covers best practices in addition to what has been working best on the platform. From soup to nuts to headphones: The 67-page guide takes you from creating a niche brand to standing out once you’re already established. The main categories include: Content …
There’s a sea of short-form content that dominates social networks… and then there’s podcasts. And an extensive study by Nielsen—described as the “largest ever study” of podcast ads—has shown that promoting your brand on a podcast could be a great marketing move. The research: Nielsen gathered findings from 610 different studies with 147,000 respondents over …
We’re holding up five fingers, because that’s how many ad updates we have for you… Twitter gets Elon’d: After barging into Twitter’s HQ carrying a sink, Elon Musk published a much more serious statement to advertisers. “Twitter cannot become a free-for-all hellscape,” he said, adding that it should be the “most respected ad platform in …
Well this seems shady… Podcasters are using—or abusing—video game ads to make users download shows so they can boost stats and increase prices on ad placements. Playing the players: Freemium video games incentivize actions such as downloading a podcast, for example, to earn some kind of “virtual loot.” And since podcast companies rely on download …
Ever heard of Dr. Andrew Huberman? He’s a professor of neurobiology at Stanford. He also runs a successful podcast and a Twitter account. Tweets by hubermanlab Andrew’s been around for a while now, but he went viral a couple weeks back for a podcast episode where he discussed the dangers of drinking alcohol. Why’d Andrew …
Fire up that mic and adjust your headset… Twitter announced they’ve begun integrating podcasts with the redesigned Spaces tab, meaning you may soon find your favorite audio creators on the platform. Sounds pretty good: Twitter says the redesigned Spaces tab will include personalized hubs that recommend podcasts based on your interests and Twitter interactions. Users …
Running a podcast and/or podcast ads? Then listen up… YouTube is dedicated: According to reports, YouTube plans to launch a dedicated homepage for podcasts. The new page will help users explore podcast episodes and creators, and will also recommend podcast content. Right now the URL is only live for US users. Twitter’s making plans: The …
