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YouTube wants to help you craft the perfect podcast strategy

If you’re marketing or launching a podcast, you’ll appreciate YouTube’s podcasting guide, which covers best practices in addition to what has been working best on the platform. From soup to nuts to headphones: The 67-page guide takes you from creating a niche brand to standing out once you’re already established. The main categories include: Content …

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Have you tried podcast ads yet? This study shows why you should

There’s a sea of short-form content that dominates social networks… and then there’s podcasts. And an extensive study by Nielsen—described as the “largest ever study” of podcast ads—has shown that promoting your brand on a podcast could be a great marketing move. The research: Nielsen gathered findings from 610 different studies with 147,000 respondents over …

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Elon’s message to advertisers, Google’s podcast placements, and more

We’re holding up five fingers, because that’s how many ad updates we have for you… Twitter gets Elon’d: After barging into Twitter’s HQ carrying a sink, Elon Musk published a much more serious statement to advertisers. “Twitter cannot become a free-for-all hellscape,” he said, adding that it should be the “most respected ad platform in …

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Podcasts are buying “listeners” to rack up download numbers

Well this seems shady… Podcasters are using—or abusing—video game ads to make users download shows so they can boost stats and increase prices on ad placements. Playing the players: Freemium video games incentivize actions such as downloading a podcast, for example, to earn some kind of “virtual loot.” And since podcast companies rely on download …

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Now introducing podcasts

Fire up that mic and adjust your headset… Twitter announced they’ve begun integrating podcasts with the redesigned Spaces tab, meaning you may soon find your favorite audio creators on the platform. Sounds pretty good: Twitter says the redesigned Spaces tab will include personalized hubs that recommend podcasts based on your interests and Twitter interactions. Users …

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