Guess what? Shoppers love to spend. What they hate is feeling like they’ve been played. For example: imagine you go to a restaurant. You see the prices listed on the menu, good. You order your food. Great. … But when you get the bill, it’s 10–20% more expensive than you expected because of “hidden fees.” …
Pricing
Promotions that offer an extra upgrade (e.g. a bigger size, an additional product) sell more if people need to pay a small amount for the upgrade (e.g. 1¢), instead of getting it for free. It’s common to offer free product upgrades or throw in a free gift to make special promotions more attractive. For example …
