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MarTech and AdTech News Headlines Update on 2023-01-10

Microsoft Marketers, managers, writers… watch this space. Rumors are you may soon see OpenAI’s language technology integrated with Microsoft products like Word, PowerPoint, and Outlook. Looks like it’s not a passing fad. Read more: Ghost Writer: Microsoft Looks to Add OpenAI’s Chatbot Technology to Word, Email Instagram Bye bye, Shop tab. Instagram is redesigning the …

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Apple’s SKAN 4 will make it easier for marketers to capture and attribute data. Here’s how…

You might have heard… Apple recently launched SKAdNetwork (SKAN) 4.0. The new version of Apple’s privacy-based measurement framework is expected to give mobile app marketers an easier way to track campaign performance. But what changes will it bring? According to Katie Madding, industry-wide adoption of the framework is going to take time, but you can …

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Privacy: WebKit Browser’s JavaScript Cookie set to remove in 7 days of browser use by default

This change is a bit more technical but we’ll do our best to try to explain it… First, do you know what cookies are? Bite-sized, gooey, chocolate-chip deliciou… Sorry, wrong cookies. Browser cookies are just small pieces of data saved by your browser, in text format. This can be user ID, session ID, or really …

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Privacy: Is this the end of the device “fingerprinting?’

Head’s up if you’re tracking app installs from ads… Apple plans to release SKAdNetwork 4.0, the latest iteration of their privacy API. And there’s a good chance it will wipe out device “fingerprinting”—and advertisers’ ability to track app installs—for good. What’s fingerprinting? It’s the process of collecting device hardware and software parameters—including IP address, OS, …

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Tips for advertising in a privacy-oriented world, and more

Things that come in threes: musketeers, genie wishes, and today’s Meta updates. Start the count… Damage control: Meta is adapting to Apple’s ATT privacy regulations, and just published tips that could help you lift ad performance. Meta recommends doing things like: Using their Conversions API. Optimizing ads for conversions instead of clicks. Displaying ads across …

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