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Anyone who connects to the internet faces danger from malware. In this reading recommendation, Cybersecurity expert Mikko Hypponen offers a surprisingly entertaining tour through the dark regions of the internet. An engaging storyteller, Hypponen describes investigating notorious malware attacks and advises how businesses and individuals can better protect themselves online. Recommendation Cybersecurity expert Mikko Hypponen …

Read More about Book Summary: If It’s Smart, It’s Vulnerable

Pegasus (2023) follows the thrilling, worldwide investigation into one of the most powerful and insidious pieces of cyber surveillance software known to date. Beginning with a massive data leak to a small, independent news outlet, it tells the story of how Pegasus came to be, the hundreds of innocent individuals who have had their privacy …

Read More about Book Summary: Pegasus – How a Spy in Our Pocket Threatens the End of Privacy, Dignity, and Democracy

Sometimes on tiptoe, sometimes at a stumble… either way, Google is moving towards a privacy-first advertising approach. The tech giant just introduced the Ads Privacy Hub, a new website that Google claims will give you insights into the “changing digital landscape.” What’s inside The Hub should provide brands and businesses with insights like… Valuable resources, …

Read More about Google: Hello, Ads Privacy Hub

Microsoft Marketers, managers, writers… watch this space. Rumors are you may soon see OpenAI’s language technology integrated with Microsoft products like Word, PowerPoint, and Outlook. Looks like it’s not a passing fad. Read more: Ghost Writer: Microsoft Looks to Add OpenAI’s Chatbot Technology to Word, Email Instagram Bye bye, Shop tab. Instagram is redesigning the …

Read More about MarTech and AdTech News Headlines Update on 2023-01-10

You might have heard… Apple recently launched SKAdNetwork (SKAN) 4.0. The new version of Apple’s privacy-based measurement framework is expected to give mobile app marketers an easier way to track campaign performance. But what changes will it bring? According to Katie Madding, industry-wide adoption of the framework is going to take time, but you can …

Read More about Apple’s SKAN 4 will make it easier for marketers to capture and attribute data. Here’s how…

This change is a bit more technical but we’ll do our best to try to explain it… First, do you know what cookies are? Bite-sized, gooey, chocolate-chip deliciou… Sorry, wrong cookies. Browser cookies are just small pieces of data saved by your browser, in text format. This can be user ID, session ID, or really …

Read More about Privacy: WebKit Browser’s JavaScript Cookie set to remove in 7 days of browser use by default
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