While the world is bracing for a cookieless future, Google keeps adding sand to the hourglass. It seems the tech giant is intent on ignoring calls to rethink its Privacy Sandbox’s Topics API, even though the ad-targeting system has raised concerns among privacy watchdogs. Head in the… sandbox: World Wide Web Consortium (W3C)—the global institution …
Microsoft Marketers, managers, writers… watch this space. Rumors are you may soon see OpenAI’s language technology integrated with Microsoft products like Word, PowerPoint, and Outlook. Looks like it’s not a passing fad. Read more: Ghost Writer: Microsoft Looks to Add OpenAI’s Chatbot Technology to Word, Email Instagram Bye bye, Shop tab. Instagram is redesigning the …
Champagnes were popped, wishes were made… and now we can focus on the landscape ahead. Let’s go through some of the first major announcements of 2023, shall we? LinkedIn previews new features: The platform announced a number of updates coming in 2023, including… Automatically generated captions for uploaded videos. New Product Pages features such as …
You might have heard… Apple recently launched SKAdNetwork (SKAN) 4.0. The new version of Apple’s privacy-based measurement framework is expected to give mobile app marketers an easier way to track campaign performance. But what changes will it bring? According to Katie Madding, industry-wide adoption of the framework is going to take time, but you can …
You can’t be a stealthy ninja when you’re a giant. A developer recently noticed a change in the Google Maps domain, and if his explanation is correct, the implications could be enormous for advertisers. Please share: Apparently Google asked the developer for permission to access his location services “out of nowhere.” That’s when he realized …
This change is a bit more technical but we’ll do our best to try to explain it… First, do you know what cookies are? Bite-sized, gooey, chocolate-chip deliciou… Sorry, wrong cookies. Browser cookies are just small pieces of data saved by your browser, in text format. This can be user ID, session ID, or really …
Disclaimer: We’re not lawyers and you should research your case individually if this is noteworthy for you. This is just the take of marketers spread across four continents with perspective on the connections the current state of the internet enables. OK, before we get into Shopify and German legalese, some quick context around why this …
President Joe Biden just signed an executive order to protect the privacy of personal data transferred between the EU and the US. Kind of a big deal: A number of European countries have banned tools like Google Analytics for transferring user data to the US, and fined companies for not complying with GDPR. The new …
Head’s up if you’re tracking app installs from ads… Apple plans to release SKAdNetwork 4.0, the latest iteration of their privacy API. And there’s a good chance it will wipe out device “fingerprinting”—and advertisers’ ability to track app installs—for good. What’s fingerprinting? It’s the process of collecting device hardware and software parameters—including IP address, OS, …
Things that come in threes: musketeers, genie wishes, and today’s Meta updates. Start the count… Damage control: Meta is adapting to Apple’s ATT privacy regulations, and just published tips that could help you lift ad performance. Meta recommends doing things like: Using their Conversions API. Optimizing ads for conversions instead of clicks. Displaying ads across …