Anyone who connects to the internet faces danger from malware. In this reading recommendation, Cybersecurity expert Mikko Hypponen offers a surprisingly entertaining tour through the dark regions of the internet. An engaging storyteller, Hypponen describes investigating notorious malware attacks and advises how businesses and individuals can better protect themselves online. Recommendation Cybersecurity expert Mikko Hypponen …
Privacy
Pegasus (2023) follows the thrilling, worldwide investigation into one of the most powerful and insidious pieces of cyber surveillance software known to date. Beginning with a massive data leak to a small, independent news outlet, it tells the story of how Pegasus came to be, the hundreds of innocent individuals who have had their privacy …
Out of the sandbox and into the yard. Google is finally rolling out its long-awaited Privacy Sandbox technology to a number of Android devices. Swing, batter The Privacy Sandbox Beta will hit devices gradually, starting with a “small percentage of Android 13 devices” and expanding to others “over time.” If your device is selected, you’ll …
Sometimes on tiptoe, sometimes at a stumble… either way, Google is moving towards a privacy-first advertising approach. The tech giant just introduced the Ads Privacy Hub, a new website that Google claims will give you insights into the “changing digital landscape.” What’s inside The Hub should provide brands and businesses with insights like… Valuable resources, …
While the world is bracing for a cookieless future, Google keeps adding sand to the hourglass. It seems the tech giant is intent on ignoring calls to rethink its Privacy Sandbox’s Topics API, even though the ad-targeting system has raised concerns among privacy watchdogs. Head in the… sandbox: World Wide Web Consortium (W3C)—the global institution …
Microsoft Marketers, managers, writers… watch this space. Rumors are you may soon see OpenAI’s language technology integrated with Microsoft products like Word, PowerPoint, and Outlook. Looks like it’s not a passing fad. Read more: Ghost Writer: Microsoft Looks to Add OpenAI’s Chatbot Technology to Word, Email Instagram Bye bye, Shop tab. Instagram is redesigning the …
Champagnes were popped, wishes were made… and now we can focus on the landscape ahead. Let’s go through some of the first major announcements of 2023, shall we? LinkedIn previews new features: The platform announced a number of updates coming in 2023, including… Automatically generated captions for uploaded videos. New Product Pages features such as …
You might have heard… Apple recently launched SKAdNetwork (SKAN) 4.0. The new version of Apple’s privacy-based measurement framework is expected to give mobile app marketers an easier way to track campaign performance. But what changes will it bring? According to Katie Madding, industry-wide adoption of the framework is going to take time, but you can …
You can’t be a stealthy ninja when you’re a giant. A developer recently noticed a change in the Google Maps domain, and if his explanation is correct, the implications could be enormous for advertisers. Please share: Apparently Google asked the developer for permission to access his location services “out of nowhere.” That’s when he realized …
This change is a bit more technical but we’ll do our best to try to explain it… First, do you know what cookies are? Bite-sized, gooey, chocolate-chip deliciou… Sorry, wrong cookies. Browser cookies are just small pieces of data saved by your browser, in text format. This can be user ID, session ID, or really …
