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How Athletic Greens makes millions… without using product pages!

Creating product pages is a prerequisite for selling millions of dollars of product online, right? Wrong… at least where Athletic Greens is concerned. The Athletic Greens purchase flow goes straight from homepage to checkout, which we think is brilliant—especially for a company selling just a handful of products. The Athletic Greens homepage structure looks something …

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Planning Fallacy – Why we’re constantly underestimate how long it take to finish tasks and projects

Imagine this… It’s the middle of Q2 and sales are lagging. If you can’t get a new influx of buyers in the next month, you’ll miss your growth goal *whomp whomp* You decide to experiment with Google Ads. You’ve never set up a Google ad before, but you’re a fast learner so you decide to …

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