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Book Summary: Blue Ocean Strategy – How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy (2004) is a business classic that revolutionized the way companies think about market competition. It explains why some businesses can grow uncontested, while the rest tear each other to bits in a hypercompetitive environment. “The only way to beat the competition is to stop trying to beat the competition.” – Blue Ocean …

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How Athletic Greens makes millions… without using product pages!

Creating product pages is a prerequisite for selling millions of dollars of product online, right? Wrong… at least where Athletic Greens is concerned. The Athletic Greens purchase flow goes straight from homepage to checkout, which we think is brilliant—especially for a company selling just a handful of products. The Athletic Greens homepage structure looks something …

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