Normally three is a lucky number. Today we looked into it, and yep… it’s still lucky. Pinterest has three new display options that could help you find your way onto Pinners’ screens more easily. First the catalog You can now connect your product feed with Pinterest to make your catalog discoverable and shoppable via Pins, …
Nothing incentivizes someone to buy like the perception that they’re getting more than what they’re paying for. How exactly do you achieve that? By reminding them about what they actually receive when they buy a product from your store. There are so many different ways to run a product offer. Here are three of our …
Ever heard of “odd-even” pricing? The idea goes that people associate odd numbers with bargains and even numbers with quality. We’ve seen this principle repeated ad nauseam, though few articles about the theory link any real evidence. So, we did our best Poirot and decided to investigate. As it turns out, although the odd-even pricing …
There’s a marketing mistake as old as time: Assuming you know what your customers actually like about your product. Sometimes, in the blur of thinking of value props and brainstorming after your fourth cappuccino of the day and doing all the other things marketers do… … You forget to check what your customers think about …
Blue Ocean Strategy (2004) is a business classic that revolutionized the way companies think about market competition. It explains why some businesses can grow uncontested, while the rest tear each other to bits in a hypercompetitive environment. “The only way to beat the competition is to stop trying to beat the competition.” – Blue Ocean …
Users are googling holiday gifts, and… marketers are googling what users are searching for. If you’re one of those marketers, you’ll appreciate Google’s database of the most searched products in 2022. Before you start: You can browse the entire catalog based on six different categories… Home and garden. Apparel and accessories. Gaming and electronics. Beauty. …
It feels like a last call before the holiday storm. Google and Meta both announced a few things that could help you sell more this holiday season, but also prepare for what follows. Google adds a new Shopping feature to Search Console The Shopping tab listing feature will provide more information on how your products …
Creating product pages is a prerequisite for selling millions of dollars of product online, right? Wrong… at least where Athletic Greens is concerned. The Athletic Greens purchase flow goes straight from homepage to checkout, which we think is brilliant—especially for a company selling just a handful of products. The Athletic Greens homepage structure looks something …
It’s a tale of two recessions. Despite all the economic concerns, inflation, and growing production costs across the globe, some markets aren’t feeling the crisis that much. The resilient bunch: Most small businesses in the US are hiring, with job openings at an all-time high and unemployment at historically low levels. … Not exactly recession …
“Sooo here’s how you log into our product… make an account… do a basic thing…” This is definitely not how to make your product demo engaging and fun. … But as April Dunford points out, it’s how most product walkthroughs tend to be: Too focused on elementary, bland, and boring stuff. Too focused on features …