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[Book Summary] Proust and the Squid: The Story and Science of the Reading Brain

Proust and the Squid (2007) tells the fascinating story of how the human brain learned to read. From the invention of the first writing systems to our brain’s amazing capacity to rearrange itself, reading expert Maryanna Wolf explains how the incredible skill of reading developed over the course of human history. That is, how it …

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Three “X and Y” psychology principles that’ll make you more sales

Imagine overhearing two people argue about pineapple pizza in the middle of a Walmart. Person 1: “I hate pineapple pizza, it’s gross.” Person 2: “Oh, so you’re saying you hate toppings on your pizza?” Person 1: “No, I just said—” Person 2: “Hey, Joe, did you hear that? This guy hates pizza toppings!” Person 2’s …

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[Book Summary] Building a Second Brain: A Proven Method to Organise Your Digital Life and Unlock Your Creative Potential

In the following book summary of Building a Second Brain: A Proven Method to Organise Your Digital Life and Unlock Your Creative Potential, you’ll learn what a second brain is and how to build one that serves you well. “Think of yourself not just as a taker of notes, but as a giver of notes—you …

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[Book Summary] How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking – for Students, Academics and Nonfiction Book Writers

How to Take Smart Notes (2017) is exactly that – an explanation of how and why to take smart notes. It explains how this simple, little-known, and often misunderstood technique can aid your thinking, writing, and learning. With the help of smart notes, you may never face the horror of a blank page again. Researcher …

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