Public Relations

The Apology Impulse (2019) reveals how corporations have cheapened the act of saying sorry. These days, apologies are issued to customers for any perceived slight, with the sheer quantity making them meaningless. At the same time, corporations offer weak, jargon-filled fauxpologies in situations where real apologies are required. To save the apology, corporations need to …

With times changing ever-so-quickly, trying to get an audience has only gotten easier. Websites have grown in popularity thanks to digital media. But how does this help you create a rapport with your customers? Your company website is a tool that you cannot forgo. It sets the tone for how your brand gets depicted to …