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Building Loyalty and Profits Through Personalized Retail Promotions

Building loyalty and profits through personalized retail promotions involves developing a strategy that focuses on the customer, their needs, and their preferences. It is important to understand the customer’s buying behaviour and identify their needs, so that promotions can be tailored to their individual requirements. It is also important to ensure that there is an …

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Microsoft: Revealing this year’s Cyber Week trends

Microsoft dropped insights into the year-on-year (YoY) rise of certain retail categories and trends. It’s worth taking a peep at… Words that won: Here are most-searched keywords on Black Friday that also contained “Black Friday” in their queries… 58% contained big-box retailer names. 20% included “sale” or “deal.” Most included terms or stores solely relating …

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Holiday spending is balancing out

Did you know that last year, shoppers planned to buy 16 gifts on average? This year, the average number of gifts is closer to nine, according to Deloitte’s holiday retail survey. Doesn’t mean less spending… just more balanced spending: Deloitte claims low-income shoppers plan to spend 25% more, while higher standing shoppers intend to pull …

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What Oatly’s “carton copy” reveals about product copywriting

If you’ve ever wandered into the dairy alternatives section of the grocery store, you’re almost certainly familiar with Oatly. You’ve probably picked up a carton. You’ve probably seen the huge paragraphs of witty, almost-poetic copy inked onto the side of the carton. And, maybe, you’ve taken one home… hopefully after paying for it. Here’s an …

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Where to Find Retail Workers for the Short- And Long-Term?

Retailers have long been familiar with the challenges of retaining employees: employment turnover is hovering at 69% and shows no signs of slacking. But in the last two years, they’ve been struggling to find workers too—and despite continuous recruitment, retailers still can’t hire all the employees they need. Being understaffed creates high, unnecessary costs. But …

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How to keep grocery store sales up and consumers loyal, even with a recession looming

Consumers are having a visceral, belt-tightening reaction to economic uncertainty. When profits dip, grocery executives’ natural first reaction is to cut costs wherever possible, or maintain margins by passing off some of the cost to consumers. But these traditional strategies are not designed with long-term goals in mind. Instead, they can leave loyal shoppers dissatisfied …

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4 Ways for Retailers to Get the Most from Language-Services Partner

The global e-commerce market is expected to expand by more than $1 trillion over the next four years. As marketers focus on expansion into new markets as their strategy for growth, the savviest retailers are concentrating on their customers and working to optimize their experiences across platforms and geographies. Having the right content in market …

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