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Where to Find Retail Workers for the Short- And Long-Term?

Retailers have long been familiar with the challenges of retaining employees: employment turnover is hovering at 69% and shows no signs of slacking. But in the last two years, they’ve been struggling to find workers too—and despite continuous recruitment, retailers still can’t hire all the employees they need. Being understaffed creates high, unnecessary costs. But …

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How to keep grocery store sales up and consumers loyal, even with a recession looming

Consumers are having a visceral, belt-tightening reaction to economic uncertainty. When profits dip, grocery executives’ natural first reaction is to cut costs wherever possible, or maintain margins by passing off some of the cost to consumers. But these traditional strategies are not designed with long-term goals in mind. Instead, they can leave loyal shoppers dissatisfied …

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4 Ways for Retailers to Get the Most from Language-Services Partner

The global e-commerce market is expected to expand by more than $1 trillion over the next four years. As marketers focus on expansion into new markets as their strategy for growth, the savviest retailers are concentrating on their customers and working to optimize their experiences across platforms and geographies. Having the right content in market …

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When Should I Raise Prices

There are some situations where it makes sense to raise your prices. Freelancers, agencies and other service providers are often encouraged to raise their rates periodically, which I agree with in many situations. I’m going to give you a high-level overview of pricing concepts, share how pricing is abused in eCommerce strategy and talk about …

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How Jones Road Beauty Collected 100k+ Emails and Generated 7 Figures Via TikTok Ads

Jones Road Beauty is a DTC company founded by makeup artist Bobbi Brown that offers cool, clean makeup products. Great product. Also, great marketing. In Q1, Jones Road Beauty collected 124k emails and increased their AOV (Average Order Value) from $60 to $90 while generating 7-figures in sales via TikTok ads. Here’s an outline of …

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