How Data Analytics Deepens Brand and Retail Partnerships

Retailers and suppliers are collaborating more than ever before. In a 2020 Coresight Research report, respondents said collaborating improves customer service and operations. It also creates a stronger promotion strategy and more advantageous pricing. However, retailers and brands also agree they need to partner more to improve the customer experience and grow sales. The report …

From Scheduling to Sales, Retail Leaders Excel with These Tools

Managing people, processes, and products requires a complex skillset. For retail store managers, those skills have been significantly tested during the pandemic. Factor in evolving customer expectations—from omnichannel engagement to BOPIS and curbside pickup—and it’s no wonder that many retail leaders feel ill-equipped to handle the increasing demands of their already complex roles. This article, …

Nearly a third of small retailers still can’t pay rent

With some factors finally tilting in their favor after a brutal pandemic year, more retailers are showing some signs of recovery, with 31% of small retailers still unable to pay their rent this month, according to an April rent report from Alignable, an online referral network for small businesses. That’s down from 50% in March, …

Small and mighty: How independent retailers navigated the holidays

Amina Ahmad has had trouble with wax. Ahmad is the founder of Handmade Habitat, a small business that makes natural soy wax candles and beauty goods based out of Washington, D.C. In recent years, Ahmad said, the price of raw materials that go into her products has dramatically jumped. When the Trump administration took office …

5 Strategies to Meet the Demands of Holiday and Beyond

Throughout the 2020 holiday season, brands needed to continually pivot to serve customers’ fluctuating needs — and holiday 2021 is shaping up to be no different. But while it’s vital to drive sales during the remainder of the fourth quarter, a more pressing concern is the future, as you look toward 2022 and a rapidly …

Consumers Reveal Their Commitment to Social Commerce Through Influencers

They’re called social media influencers for a reason. In a recent consumer survey, 95% of respondents said they looked to influencers for product inspiration, and 64% said they followed influencers specifically to learn about new products. So why do only one-third of retail marketing executives call influencer marketing “very” or “extremely” important to their strategy? …