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How Jones Road Beauty Collected 100k+ Emails and Generated 7 Figures Via TikTok Ads

Jones Road Beauty is a DTC company founded by makeup artist Bobbi Brown that offers cool, clean makeup products. Great product. Also, great marketing. In Q1, Jones Road Beauty collected 124k emails and increased their AOV (Average Order Value) from $60 to $90 while generating 7-figures in sales via TikTok ads. Here’s an outline of …

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Improving the Frontline-Employee Experience to Engage, Empower and Retain the Retail Workforce

An estimated 1.2 million jobs were open across the retail sector in July 2021, compared to 876,000 the year prior. The labor troubles come at a time when retailers are also grappling with major changes to their businesses — with pandemic-related shifts to their business models resulting in an increased need for flexibility and new …

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Top 5 Retail Pricing Challenges And How To Solve Them To Drive Purchases

Retail shifts that were already underway have accelerated, with no signs of slowing down. Consumers expect more from their retailers and can shop around until they find it. To stay ahead of the competition, retailers need to reassess pricing strategies to encourage purchasing now and into the future. Changes forced onto retailers by the pandemic …

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Five Focus Areas for In-Store Retailers to Build and Retain Shopper Confidence when Developing Policies for Health and Safety

Heading into 2022, shoppers are showing that they feel more comfortable visiting retail locations than they did early in the pandemic. As in-person foot traffic increases in the new year, it will be key for retailers to create positive returning experiences. In this article, learn how to address five critical health and safety areas to …

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Accelerate Omni-Channel Strategy in Retail to Realize Sustainable Growth

How to Turn Your First-Party Data Into a Strategic Business Asset? Changes in consumer shopping behaviors and expectations are leaving retailers with no choice but to transform how they understand and interact with customers. Traditional and digitally native retailers alike are accelerating their omni-channel strategies faster than ever – and are turning to customer data …

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