There are some situations where it makes sense to raise your prices. Freelancers, agencies and other service providers are often encouraged to raise their rates periodically, which I agree with in many situations. I’m going to give you a high-level overview of pricing concepts, share how pricing is abused in eCommerce strategy and talk about …
Jones Road Beauty is a DTC company founded by makeup artist Bobbi Brown that offers cool, clean makeup products. Great product. Also, great marketing. In Q1, Jones Road Beauty collected 124k emails and increased their AOV (Average Order Value) from $60 to $90 while generating 7-figures in sales via TikTok ads. Here’s an outline of …
Even as the effects of the pandemic subside, many grocery retailers are still tempted to halt or cut back on marketing. At some level, the rationale behind that impulse is understandable. At the beginning of 2022, continuing supply chain challenges, harsh winter storms, and a surge of omicron infections translated into empty grocery store shelves. …
The adoption of online shopping accelerated during the pandemic, which is placing increased pressure on grocery retailers to drive traffic into their brick-and-mortar locations and create synergies between their digital and physical offerings. In fact, online grocery shopping, including delivery and store pickup, totaled about $98 billion in 2021, growing about 2% as a share …
With two pandemic years behind us, retailers are looking ahead to what they can expect in the months and years to come. The global ecommerce market is expected to expand by more than $1 trillion over the next four years, and customer demands regarding contactless shopping and a seamless mobile experience are only increasing. Meanwhile, …
Consumers are ready to go to in-person retail events again, but it will take careful attention to craft the right concepts, promotion and execution to build your brand and customer loyalty. Many retailers tell us that they’re going to spend more than ever on events this year, and proper planning will help make sure you …
An estimated 1.2 million jobs were open across the retail sector in July 2021, compared to 876,000 the year prior. The labor troubles come at a time when retailers are also grappling with major changes to their businesses — with pandemic-related shifts to their business models resulting in an increased need for flexibility and new …
Retail shifts that were already underway have accelerated, with no signs of slowing down. Consumers expect more from their retailers and can shop around until they find it. To stay ahead of the competition, retailers need to reassess pricing strategies to encourage purchasing now and into the future. Changes forced onto retailers by the pandemic …
Heading into 2022, shoppers are showing that they feel more comfortable visiting retail locations than they did early in the pandemic. As in-person foot traffic increases in the new year, it will be key for retailers to create positive returning experiences. In this article, learn how to address five critical health and safety areas to …
How to Turn Your First-Party Data Into a Strategic Business Asset? Changes in consumer shopping behaviors and expectations are leaving retailers with no choice but to transform how they understand and interact with customers. Traditional and digitally native retailers alike are accelerating their omni-channel strategies faster than ever – and are turning to customer data …