They’re called social media influencers for a reason. In a recent consumer survey, 95% of respondents said they looked to influencers for product inspiration, and 64% said they followed influencers specifically to learn about new products. So why do only one-third of retail marketing executives call influencer marketing “very” or “extremely” important to their strategy? …
The pandemic fueled a dramatic shift to e-commerce that no one saw coming. By the end of 2020, online shopping in the U.S. had increased by a whopping 44%, with online sales now accounting for 21.3% of total retail sales. In this new world of e-commerce, there’s no dispute that manual identity reviews alone can’t …
As grocery retailers provide more and more restaurant-style offerings, it makes sense to look to the foodservice industry for inspiration on the latest automated solutions that drive their success. From training to compliance to product recalls and more, this new class of automation can help grocery retailers enable operational excellence and address evolving customer demands. …
Customers expect consistent experiences across all touchpoints — retailers must be able to offer the same level of personalization, regardless of whether they are shopping in-store, on their laptop, mobile device, or on their social media apps. To deliver on this, brands are making omnichannel and engagement strategies interconnected and interrelated across the shopping journey. …
Since retailers have traditionally owned the relationship with consumers (and the data that comes with it), there’s been little investment by consumer goods companies in developing a direct relationship with consumers. But changing privacy laws and initiatives are disrupting the status quo and accelerating the need for real transformation in the way consumer goods companies …
There’s no perfect approach to perfect delivery. Every retailer must build a plan — underpinned by a flexible and agile tech stack — that delivers unique value to its customers. But as customers continue to adjust their online shopping behavior amid the continuing pandemic, merging it with in-store, curbside and more options that have yet …
73% of retail professionals said the crisis accelerated some, if not all, of their tech-related investments, putting pressure on them to innovate faster to stay relevant and profitable. In collaboration with the National Retail Federation (NRF), this article explores how the digital shoppers’ relationship towards technology has shifted since the pandemic, offering retailers and brands …
COVID-19 has ignited a revolution in e-commerce sales, with YOY growth topping 40% in August 2020. For grocers and other online retailers, explosive consumer demand is a mixed blessing: A booming market puts their fulfillment operations under heavy pressure to match technology-smart rivals. A revolution in microfulfillment delivery operations has helped level the playing field …
The e-commerce market is fast approaching “peak delivery,” and strategic retailers and direct-to-consumer brands are looking for last-mile alternatives that can help them save money, reduce their carbon footprint, differentiate their brands, and satisfy customers. Providing delivery options to e-commerce customers is not only necessary in response to worsening environmental and climate scenarios, but it’s …
Retailers know that scaling to a granular level of personalization for all customers is not just a nice to have but an imperative in today’s competitive landscape. In a survey of retail technology and marketing leaders, more than four out of five retail executives (82%) said they believed that it was extremely or very important …
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