We don’t mean to spread panic… But we have some interesting data and it’s better to be aware of it than live in the dark. SALESmanago platform surveyed 250 Chief Marketing Officers in the UK, and the main idea that came out is: Marketing needs to take a leaner approach. Here are the stats: 74% …
ROI
The Blueprint to Goal-Driven Engagement focuses on intelligence. Payers know that ROI is tied to their members’ consumer experience (CX) with their plan. This can make it tempting for payers to rush to find digital CX tools and make sure their members have 24/7 access to portals and apps. But, the foundation of successful CX …
