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If you want to sell SaaS, you need to create “new value”

Here’s a harsh truth: your awesome SaaS product isn’t gonna sell itself. Just because you’ve built a brilliant solution and landed a Fortune 500 client doesn’t mean you’ll start printing money. Most start-ups realize that maintaining an upwards trend at scale—including upselling, cross-selling, retaining, or selling in different markets—requires something more. You won’t get this …

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