Around 70% of e-commerce customers abandon their online shopping carts without completing their purchase. In a video, you learned the common reasons behind cart abandonment, which is when a customer adds an item to their cart but doesn’t complete the purchase. Now it’s time to explore the solutions to these issues.
Previously, you learned how to design an e-commerce store for success. You also explored strategies that help attract and engage customers. This case study will explore how an online retail company, TW Tote (styled T|W Tote), designed its website to attract customers and create a distinctive brand experience.
Getting customers to your e-commerce store is a big achievement. But it’s not enough. Once a customer is on your website, you need to keep them engaged. Customers who have a good experience on your website are more likely to become repeat customers. Plus, they’re more likely to spread the word about your company, which …
Why sales and marketing silos fail and true alignment drives success Whether you embrace the smarketing buzzword or not, sales and marketing alignment is a must to create a highly-effective lead generation program. Higher revenue and lower costs can follow according to HBR: “…there is no question that, when Sales and Marketing work well together, …
Centralizing your sales content ensures sellers can easily find and share relevant content with prospective buyers. Here’s how sales content management helps organizations do that and so much more.
Over the course of a month, your marketing team creates new sales content: a pitch deck, a customer success story, or a whitepaper with compelling industry stats. All of these items get handed over to the sales team and that’s that. But the question often remains: do sellers use this content and is it seen …
Influence is your Superpower (2022) is a deep dive on influence: how it works, why it’s important, and how you can wield it for ethical, positive results. It explores how influence operates by drawing on insights from cognitive science, linguistics, market research, and more, empowering readers to unlock their own natural powers of influence.
Imagine this… It’s the middle of Q2 and sales are lagging. If you can’t get a new influx of buyers in the next month, you’ll miss your growth goal *whomp whomp* You decide to experiment with Google Ads. You’ve never set up a Google ad before, but you’re a fast learner so you decide to …
Jones Road Beauty is a DTC company founded by makeup artist Bobbi Brown that offers cool, clean makeup products. Great product. Also, great marketing. In Q1, Jones Road Beauty collected 124k emails and increased their AOV (Average Order Value) from $60 to $90 while generating 7-figures in sales via TikTok ads. Here’s an outline of …
Continuous Discovery Habits (2021) explores how product managers and designers can keep making a positive impact on their customers’ lives. It explores an optimal decision-making process for product teams, so that they can continue to improve their offerings.
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