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[Google] Make the Sale: Build, Launch, and Manage E-commerce Stores: Tips for reducing cart abandonment

Around 70% of e-commerce customers abandon their online shopping carts without completing their purchase. In a video, you learned the common reasons behind cart abandonment, which is when a customer adds an item to their cart but doesn’t complete the purchase. Now it’s time to explore the solutions to these issues.

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[Google] Make the Sale: Build, Launch, and Manage E-commerce Stores: Case study for How T|W Tote designed their website to engage with customers

Previously, you learned how to design an e-commerce store for success. You also explored strategies that help attract and engage customers. This case study will explore how an online retail company, TW Tote (styled T|W Tote), designed its website to attract customers and create a distinctive brand experience.

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[Google] Make the Sale: Build, Launch, and Manage E-commerce Stores: Tips for increasing customer engagement

Getting customers to your e-commerce store is a big achievement. But it’s not enough. Once a customer is on your website, you need to keep them engaged. Customers who have a good experience on your website are more likely to become repeat customers. Plus, they’re more likely to spread the word about your company, which …

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Book Summary: Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen

Influence is your Superpower (2022) is a deep dive on influence: how it works, why it’s important, and how you can wield it for ethical, positive results. It explores how influence operates by drawing on insights from cognitive science, linguistics, market research, and more, empowering readers to unlock their own natural powers of influence.

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Planning Fallacy – Why we’re constantly underestimate how long it take to finish tasks and projects

Imagine this… It’s the middle of Q2 and sales are lagging. If you can’t get a new influx of buyers in the next month, you’ll miss your growth goal *whomp whomp* You decide to experiment with Google Ads. You’ve never set up a Google ad before, but you’re a fast learner so you decide to …

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How Jones Road Beauty Collected 100k+ Emails and Generated 7 Figures Via TikTok Ads

Jones Road Beauty is a DTC company founded by makeup artist Bobbi Brown that offers cool, clean makeup products. Great product. Also, great marketing. In Q1, Jones Road Beauty collected 124k emails and increased their AOV (Average Order Value) from $60 to $90 while generating 7-figures in sales via TikTok ads. Here’s an outline of …

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