Spoiler: You can. Actually, you can make millions of dollars with an ugly website. But that’s no excuse for bad design, so let’s unpack this a bit more. Every once in a while, you come across a website that makes you go, “Really? This… makes millions of dollars?” And this is no shot at Ladyboss; …
Now for the meat and potatoes There’s a common advertising tactic that’s been going around lately—we noticed it on Twitter, but it can be found all over. Here’s the three-step ‘scam’: Dropshipping (or low-quality product) company creates a social media account. That company runs an ad with copy like, “We are sad to say that …
Renegade Marketing (2021) is an incisive guide to becoming a cutting-edge B2B marketer in today’s frenetic corporate climate. It distinguishes four key characteristics of very successful marketing executives and shows you how you can apply them in your own company. Most importantly, it demonstrates how to create meaningful brands that are embodied at every level …
Consumers are having a visceral, belt-tightening reaction to economic uncertainty. When profits dip, grocery executives’ natural first reaction is to cut costs wherever possible, or maintain margins by passing off some of the cost to consumers. But these traditional strategies are not designed with long-term goals in mind. Instead, they can leave loyal shoppers dissatisfied …
Did you know that there are 30+ so-called “closing techniques” that marketers use to make sales? Some you may know intuitively; some of them you may have studied. Below are three of our favorites that you can start implementing today: The Artisan Close: Imagine a plumber comes to your house, spends 5 minutes working, and …
Less than three seconds. … That’s the time you have to grab the attention of your potential customer before someone else does. Which is why you need to produce magnetic creative assets. If you need inspiration, Rahul Issar recently shared an interesting thread of ad creative types that had the most profitable ad spend in …
If you have stores online and off, you know online visits aren’t worth the same as foot traffic, and vice versa. Well, it seems Google got the memo. What’s going on: Google’s Smart Bidding conversion value rules update allows you to apply different values to different conversion actions, such as specific store visits or store …
Cunningham’s Law: “The best way to get the right answer on the internet is not to ask a question; it’s to post the wrong answer.” Ever heard of this law before? It’s true. And if you’ve been on the internet for any amount of time, you’ve figured this out. A better question for marketers, though, …
The Apology Impulse (2019) reveals how corporations have cheapened the act of saying sorry. These days, apologies are issued to customers for any perceived slight, with the sheer quantity making them meaningless. At the same time, corporations offer weak, jargon-filled fauxpologies in situations where real apologies are required. To save the apology, corporations need to …
The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust.
