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Managing people, processes, and products requires a complex skillset. For retail store managers, those skills have been significantly tested during the pandemic. Factor in evolving customer expectations—from omnichannel engagement to BOPIS and curbside pickup—and it’s no wonder that many retail leaders feel ill-equipped to handle the increasing demands of their already complex roles. This article, …
Continue reading “From Scheduling to Sales, Retail Leaders Excel with These Tools”
Super Saturday, the last Saturday before Christmas, is a critical day for business owners who want to end the year with a bang. Because it’s too late for most online purchases to arrive in the mail, brick-and-mortar reigns supreme on Super Saturday. And because it’s before the expected after-Christmas sales, retailers can push to move …
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Lead Magnets are one of the most powerful tools in your arsenal to convert traffic into leads, helping you to build a list of prospects that you can nurture over time. In this article, you’ll learn how to create a Lead Magnet that drives a steady stream of leads to your business. Upon completion, you’ll …
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This article is not a research exercise. It won’t give you pages of reports you’ll never use. Instead, it’ll help you create a funnel based on actual data and the real purchasing behavior of your ideal customers. In this training, you’ll gain an arsenal of tools to learn more about your market, create ads that …
Continue reading “Step-By-Step to Create Funnel-Based Market Research”
If you are selling products/services online, you need a killer product page. Justin Rondeau will teach you how to show off, educate, and convince your customers that they need your product, and they should buy from you. You’ll learn a variety of page layouts you can apply and the must-have page elements your landing page …
There’s an art to creating bullets that drive sales. And if you do it well, you can be persuasive without resorting to hype. We’ll walk you through a 5-step process for writing sales-boosting bullets that will take your copy from so-so to oh-wow regardless of your voice, style, or industry. We’ll also provide examples of …