We’ve all been there. You just produced a campaign, ads are live, people are visiting the landing page for your product… But nobody’s buying. It all seemed so perfect in your head—until the sales numbers proved you wrong. What now? Much like a doctor asking you questions to diagnose a sickness, you want to narrow …
Marketing and Sales are two of the most important departments in any business. They are responsible for creating and maintaining relationships with customers, generating leads, and ultimately driving revenue. However, with the constantly evolving business landscape, the skills required to be successful in these fields are also constantly changing. In this blog post, we will …
If you’ve looked at the sales-and-marketing section in your local bookstore lately, you’ll know that “gurus” promising you the world are a dime a dozen. Follow their pain-free, no-hassle 12-step plan, they claim, and you, too, can knock it out of the park without breaking a sweat. But here’s the rub: sales is tough. The …
As a venture capitalist, I have had the opportunity to build and advise more than 100 startups, and I have learned many invaluable lessons along the way. If you are an entrepreneur looking to increase your sales and set your business up for success, I suggest following these 10 steps which have proven successful for …
How do you convince someone to change? Whether you’re trying to get a team at work to change from Microsoft Office to Google Suite or trying to get your child to eliminate a bad habit, remember the people you want to change have two selves: a rational self and an emotional self. The rational self …
Front desk upselling can bring 2/3 of upsell revenue. To help you start with front desk upselling on the right foot, we’ve put together this concise checklist. This checklist will help you and your team learn the ropes of front desk upselling in an easy and quick way.
Blue Ocean Strategy (2004) is a business classic that revolutionized the way companies think about market competition. It explains why some businesses can grow uncontested, while the rest tear each other to bits in a hypercompetitive environment. “The only way to beat the competition is to stop trying to beat the competition.” – Blue Ocean …
Drive (2009) points out that many organizations still follow a “carrot and stick” approach, using external incentives to motivate people. It explains why this is a bad idea and introduces a more effective solution: sparking engagement by catering to the psychology of intrinsic motivation.
Spoiler: You can. Actually, you can make millions of dollars with an ugly website. But that’s no excuse for bad design, so let’s unpack this a bit more. Every once in a while, you come across a website that makes you go, “Really? This… makes millions of dollars?” And this is no shot at Ladyboss; …
Now for the meat and potatoes There’s a common advertising tactic that’s been going around lately—we noticed it on Twitter, but it can be found all over. Here’s the three-step ‘scam’: Dropshipping (or low-quality product) company creates a social media account. That company runs an ad with copy like, “We are sad to say that …