If you’re a service-based business, you know that gathering a pool of high quality leads is essential for your business’s health. Pretty straightforward, right? Less straightforward is how to attract the right leads with your ads. But don’t worry. With a few simple tweaks to your ads, you can improve your lead quality significantly. Here’s …
Since Google got rid of its broad match modifier (BMM) and left us with “broad match,” a lot of advertisers have ditched the match type altogether. It’s understandable, really. Broad match keywords were notorious for being unreliable, too broad, and for populating search terms reports that made no sense. It wasn’t uncommon for a “running …
Google is updating their search quality raters guidelines by adding an experience signal to its Expertise, Authority, Trustworthiness (E-A-T) principle. To better assess our results, E-A-T is gaining an E: experience. In addition to expertise, authoritativeness, and trustworthiness, does content demonstrate some degree of experience? Learn more about how E-E-A-T is now part of our …
Simple. You demonstrate Expertise (E), Authoritativeness (A), and Trustworthiness (T). Google uses these three factors to determine whether your content deserves to be above millions of other content pieces online… but the E-A-T framework can often feel abstract and vague. So the folks at Search Engine Land—motivated by Google’s VP of Search recently emphasizing the …
Another day, another ad channel posting annual trends and future predictions. A year of googling: Google released their annual Year of Search, revealing this year’s major worldwide trends. Some of the top trends could be interesting for your marketing efforts, especially top pets, plants, recipes, and even songs for your short form video content. But …
When Google’s VP of Search shares ranking insights and product updates, we listen. Hyung-Jin Kim recently shared valuable bits about Google’s algorithm at SMX Next, plus what you should do to satisfy user search intent. Search Engine Journal shared some takeaways, so let’s cover the most important ones: E-A-T is everything. Yes, that sounds like …
Those search results pages are about to get really tactile. Microsoft just announced that Multimedia Ads are becoming available worldwide everywhere where Bing is available. So interactive: The new ad format is “infographic inspired” and resembles a collage of images and videos at the top of search results. When users click on an ad, it …
It pays to read the room. Or, in this case, several rooms at once… What’s going on: Microsoft just published consumer trends in several industries that could come in handy for your PPC campaigns. Here’s the summary: Travel: Searches for “cheap” and “discount” have risen by 56% since the start of the year. People are …
While Google is an enormously popular search engine, it is not the only search engine on the internet. To market products and services effectively, digital marketers must consider other platforms as well. Search engines continuously evolve as technology improves. This reading will identify alternative, popular search engines used for digital marketing needs and their characteristics.
Search Engine Optimization (SEO) is undoubtedly one of the most important factors in great website building. In this training, you’ll learn the Technical SEO methods and tactics you can use to help improve your rankings without sacrificing your user’s experience. You’ll also get recommendations on SEO Tools that work with your WordPress website. What You’ll …