Those search results pages are about to get really tactile. Microsoft just announced that Multimedia Ads are becoming available worldwide everywhere where Bing is available. So interactive: The new ad format is “infographic inspired” and resembles a collage of images and videos at the top of search results. When users click on an ad, it …
It pays to read the room. Or, in this case, several rooms at once… What’s going on: Microsoft just published consumer trends in several industries that could come in handy for your PPC campaigns. Here’s the summary: Travel: Searches for “cheap” and “discount” have risen by 56% since the start of the year. People are …
While Google is an enormously popular search engine, it is not the only search engine on the internet. To market products and services effectively, digital marketers must consider other platforms as well. Search engines continuously evolve as technology improves. This reading will identify alternative, popular search engines used for digital marketing needs and their characteristics.
Search Engine Optimization (SEO) is undoubtedly one of the most important factors in great website building. In this training, you’ll learn the Technical SEO methods and tactics you can use to help improve your rankings without sacrificing your user’s experience. You’ll also get recommendations on SEO Tools that work with your WordPress website. What You’ll …
Learn to create blog content that drives engagement and generates leads. This training will walk you through the steps for finding writers for your blog, methods for cranking out blog content quickly, and tactics you can use to monetize your blog. What You’ll Learn: Build engaging blog content quickly Add methods and strategies to scale …
