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Google: Broad match keywords used to have a bad reputation. But that seems to be changing…

Since Google got rid of its broad match modifier (BMM) and left us with “broad match,” a lot of advertisers have ditched the match type altogether. It’s understandable, really. Broad match keywords were notorious for being unreliable, too broad, and for populating search terms reports that made no sense. It wasn’t uncommon for a “running …

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SEO: Tips to improve your rankings from Google’s VP of Search

When Google’s VP of Search shares ranking insights and product updates, we listen. Hyung-Jin Kim recently shared valuable bits about Google’s algorithm at SMX Next, plus what you should do to satisfy user search intent. Search Engine Journal shared some takeaways, so let’s cover the most important ones: E-A-T is everything. Yes, that sounds like …

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[Google] Attract and Engage Customers with Digital Marketing: Other popular search engines

While Google is an enormously popular search engine, it is not the only search engine on the internet. To market products and services effectively, digital marketers must consider other platforms as well. Search engines continuously evolve as technology improves. This reading will identify alternative, popular search engines used for digital marketing needs and their characteristics.

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WordPress Technical SEO

Search Engine Optimization (SEO) is undoubtedly one of the most important factors in great website building. In this training, you’ll learn the Technical SEO methods and tactics you can use to help improve your rankings without sacrificing your user’s experience. You’ll also get recommendations on SEO Tools that work with your WordPress website. What You’ll …

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