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Learn 8 strategies to make the most of you spend and increase visibility. Recent studies show 87% of shoppers in the U.S. begin product searches online. Additionally, 54% of consumers trust websites more that appear at the top of SERPs. Translation: effective brand awareness turns a single Google search into a potential customer acquisition opportunity. …

Read More about How to maximize brand awareness through paid and organic search without increasing spend?

Since Google got rid of its broad match modifier (BMM) and left us with “broad match,” a lot of advertisers have ditched the match type altogether. It’s understandable, really. Broad match keywords were notorious for being unreliable, too broad, and for populating search terms reports that made no sense. It wasn’t uncommon for a “running …

Read More about Google: Broad match keywords used to have a bad reputation. But that seems to be changing…

When Google’s VP of Search shares ranking insights and product updates, we listen. Hyung-Jin Kim recently shared valuable bits about Google’s algorithm at SMX Next, plus what you should do to satisfy user search intent. Search Engine Journal shared some takeaways, so let’s cover the most important ones: E-A-T is everything. Yes, that sounds like …

Read More about SEO: Tips to improve your rankings from Google’s VP of Search
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