Imagine this: You search for your brand on Google and a competitor’s ad pops up right next to yours. Oh no. “They’re bidding on my keywords,” you think. So you quickly create a branded search campaign and bid on your brand’s keywords to secure real estate against your competitors. You’ve fixed the problem… right? Actually… …
Search
Sure, you’ve got a great marketing routine. But according to Google, that may not be enough. Instead, the tech giant wants you to see the upcoming year as an opportunity to move to “tried-and-new” ways of doing things with its tools. Google listed a few things you should focus on this year that could set …
Learn 8 strategies to make the most of you spend and increase visibility. Recent studies show 87% of shoppers in the U.S. begin product searches online. Additionally, 54% of consumers trust websites more that appear at the top of SERPs. Translation: effective brand awareness turns a single Google search into a potential customer acquisition opportunity. …
If you’re a service-based business, you know that gathering a pool of high quality leads is essential for your business’s health. Pretty straightforward, right? Less straightforward is how to attract the right leads with your ads. But don’t worry. With a few simple tweaks to your ads, you can improve your lead quality significantly. Here’s …
Since Google got rid of its broad match modifier (BMM) and left us with “broad match,” a lot of advertisers have ditched the match type altogether. It’s understandable, really. Broad match keywords were notorious for being unreliable, too broad, and for populating search terms reports that made no sense. It wasn’t uncommon for a “running …
Google is updating their search quality raters guidelines by adding an experience signal to its Expertise, Authority, Trustworthiness (E-A-T) principle. To better assess our results, E-A-T is gaining an E: experience. In addition to expertise, authoritativeness, and trustworthiness, does content demonstrate some degree of experience? Learn more about how E-E-A-T is now part of our …
Simple. You demonstrate Expertise (E), Authoritativeness (A), and Trustworthiness (T). Google uses these three factors to determine whether your content deserves to be above millions of other content pieces online… but the E-A-T framework can often feel abstract and vague. So the folks at Search Engine Land—motivated by Google’s VP of Search recently emphasizing the …
Another day, another ad channel posting annual trends and future predictions. A year of googling: Google released their annual Year of Search, revealing this year’s major worldwide trends. Some of the top trends could be interesting for your marketing efforts, especially top pets, plants, recipes, and even songs for your short form video content. But …
When Google’s VP of Search shares ranking insights and product updates, we listen. Hyung-Jin Kim recently shared valuable bits about Google’s algorithm at SMX Next, plus what you should do to satisfy user search intent. Search Engine Journal shared some takeaways, so let’s cover the most important ones: E-A-T is everything. Yes, that sounds like …
Those search results pages are about to get really tactile. Microsoft just announced that Multimedia Ads are becoming available worldwide everywhere where Bing is available. So interactive: The new ad format is “infographic inspired” and resembles a collage of images and videos at the top of search results. When users click on an ad, it …
