Why discoverability is your competitive edge in an economic downturn. There’s no denying that these are tough economic times. But there are ways to stay afloat – and even competitive – in a recession by focusing on retaining and growing customers through your learning program. First and foremost, take a good, hard look at how …
SEO
It’s OK – you won’t need tissues for this one. Looking fresh Google announced its “new and improved” Trends portal which brings a new, refreshed look and a bunch of new perks like… Real-time trends on the home page that update every hour. Links connecting trending topics to relevant articles. Highlights on what’s trending in …
“You can come in, but don’t touch anything” – you, as a Google Analytics 4 admin. Google just introduced a new cross-product access management model that will allow you to grant Google Ads users’ access to your website’s Google Analytics 4 (GA4) data. With great privilege… The new model—which embeds GA4’s audience builder in Google …
Black hat SEO is like a forbidden fruit of the marketing world. It tempts you with its sweetness and may even work for some time. But in the long run, you end up with a desolated website, flagged by Google, never to be ranked again. SEO case study recently picked apart popular black hat SEO …
Are you looking for ways to increase revenue for your business? If so, you’re not alone. Many business owners are continuously searching for new and innovative ways to maximize their profits. With limited resources and an abundance of competition, any advantage can be the difference between success and failure. As such, it is important to …
Learn 8 strategies to make the most of you spend and increase visibility. Recent studies show 87% of shoppers in the U.S. begin product searches online. Additionally, 54% of consumers trust websites more that appear at the top of SERPs. Translation: effective brand awareness turns a single Google search into a potential customer acquisition opportunity. …
Want to make an SEO analyst happy? Give them more data to play with. Google’s bringing the smiles by adding two new updates to the Search Console Video indexing report. First, let’s see those impressions Video impressions overlay: You can now see the number of daily video impressions and keep track of your video performance …
Sure, you’ve built links to English content countless times. But now you find yourself trying to build a presence in non-English markets, and things are challenging and tedious because: There are more ways to violate Google’s guidelines and get in trouble. What’s successful in one market doesn’t work in another. International link building knowledge remains …
Heads up, SEOs. Gary Ilyes—one of Google’s top industry experts on search—has been answering user questions directly on LinkedIn over the past few weeks. And the most recent ones are pretty interesting… Careful with that refresh Gary says that if you redesign a website, there’s a big chance your rankings will become volatile. Or, in …
If you do SEO, prepare for your biggest “eureka” moment yet… Ой, 44.71G yandex git sources утекло)https://t.co/wvITjk4hkI — Dmitry Balakov (@dbalakov) January 25, 2023 Yandex—the fourth largest search engine by market share—had its entire source code posted online, along with a list of all 1,922 search ranking factors. You probably heard about Yandex, it’s the …
