Google updates are coming thick and fast. In the last couple of weeks alone, we had the helpful content update and the September core update rolling out, both threatening to shake the SERP like a snow globe. But not all updates impact website performance. And even if there’s volatility, it may not be the updates’ …
Zip up your G-suit, because we’re taking off. Your products in every land: Google is removing the “primary country of sale” and “additional countries” from your Merchant Center feed and replacing them with a new “target countries” field. Yes, it changes how in-feed countries are organized, but it doesn’t change the countries targeted by the …
Did you know less than 50% of businesses’ international expansion efforts succeed? We’ve got the tips and insights to ensure your efforts succeed in this article. Read on to learn how to: Stay competitive Fuel next-level revenue growth Extend your reach beyond a saturated market Discover effective strategies and insights to expand your business globally.
You don’t have to guess anymore. Google updated their help document with examples of the best and worst practices when creating your article’s meta description. The bad: These practices won’t cut it… Listing keywords: “sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles.” Redundant descriptions: “Local news in Whoville, delivered to your doorstep. Find …
If you’re like most SEO experts, you’re probably aware of the “content gap.” With the help of certain tools, you can find websites that link to competitors but not to you. And you can try to close this gap. But Rebecca Moss from Moz believes you should flip the script. Instead of reacting to your …
It pays to read the room. Or, in this case, several rooms at once… What’s going on: Microsoft just published consumer trends in several industries that could come in handy for your PPC campaigns. Here’s the summary: Travel: Searches for “cheap” and “discount” have risen by 56% since the start of the year. People are …
Conventional landing page wisdom says the following: Your site’s Above the fold (ATF) header should tell people what you do. Your site’s (ATF) subheader should tell people how you do it. Normally that’s good advice—but not always. Sometimes products are complicated. You’ve got a dozen important value props, you serve half a dozen different audience …
Content managers and SEOs are about to have an interesting several weeks… … And they’re off: Google announced that the much-anticipated Helpful content update has been officially released. The rollout is expected to take up to two weeks, but we’ll probably need more time to see whether the update will cause any tectonic shifts. Also, …
The life of an SEO is similar to that of an engineer. You design and structure data in your content backend so Google’s crawlers better understand what it’s all about, helping you to rank higher. In the SEO world, structured data is better known as schema markup, and it’s mostly responsible for contributing to Google’s …
Want to improve your website’s online visibility? Wondering how much SEO would cost for a small business? Prices for an agency or an SEO specialist can vary. As a small business with a limited budget, it’s important to know how much SEO costs before you sign a contract or hire a consultant. This article answers …
