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Important updates to Merchant Center, Search Console, and Google Ads

Zip up your G-suit, because we’re taking off. Your products in every land: Google is removing the “primary country of sale” and “additional countries” from your Merchant Center feed and replacing them with a new “target countries” field. Yes, it changes how in-feed countries are organized, but it doesn’t change the countries targeted by the …

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Effective strategies and insights to scale marketing in other regions

Did you know less than 50% of businesses’ international expansion efforts succeed? We’ve got the tips and insights to ensure your efforts succeed in this article. Read on to learn how to: Stay competitive Fuel next-level revenue growth Extend your reach beyond a saturated market Discover effective strategies and insights to expand your business globally.

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It’s official: Examples of good and bad meta descriptions now out

You don’t have to guess anymore. Google updated their help document with examples of the best and worst practices when creating your article’s meta description. The bad: These practices won’t cut it… Listing keywords: “sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles.” Redundant descriptions: “Local news in Whoville, delivered to your doorstep. Find …

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You can start using this landing page conversion tip in less than 5 minutes

Conventional landing page wisdom says the following: Your site’s Above the fold (ATF) header should tell people what you do. Your site’s (ATF) subheader should tell people how you do it. Normally that’s good advice—but not always. Sometimes products are complicated. You’ve got a dozen important value props, you serve half a dozen different audience …

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5 underused ways to structure data for e-commerce websites that can get more traffic

The life of an SEO is similar to that of an engineer. You design and structure data in your content backend so Google’s crawlers better understand what it’s all about, helping you to rank higher. In the SEO world, structured data is better known as schema markup, and it’s mostly responsible for contributing to Google’s …

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