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SEO: So your page is ranking for the wrong keyword. Here’s what to do next…

A big misconception in SEO is that you have to rank at all costs. However, if your high-ranking articles aren’t aligned with search intent, you may rack up impressions and clicks, but you won’t get any real conversions. This also happens when one of your articles ranks for a particular keyword, even though you have …

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Good news and bad news for Local SEO

Between Apple and Google, can you guess who’s bringing good news, and who’s causing trouble? More control over business appearance: Apple released Business Connect, a tool that allows you to customize how your brand information appears across Apple’s apps. You can do this by managing all information directly in the interactive Apple Maps card, including …

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How SEOs can build trust, win buy-in, and get more done, quickly

In SEO, communication between departments is everything. But trying to explain SEO to other teams can make you feel like Bill Murray’s character in Lost in Translation. Tasks fall through the cracks. Follow-up questions compound. To remove bottlenecks like these, Adam Gent recommends a method used by elite teams called specification by example. Specification by …

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