The times, they are a-changin’… After years of being kind of against it, Google has urged advertisers to turn to agencies and third-party resellers as it conducts one of the largest layoffs in its history. Why the pivot? It makes sense, really. Google wants to reduce overhead related to advertising services, which means there will …
SEO
By now you probably feel that ChatGPT is everywhere – in your feed, in your mind… maybe even in your fridge. However, that doesn’t mitigate the fact that it can be darn useful for this industry. Joe Hall recently shared an interesting guide for making some of your technical SEO processes more efficient, and it’s …
A big misconception in SEO is that you have to rank at all costs. However, if your high-ranking articles aren’t aligned with search intent, you may rack up impressions and clicks, but you won’t get any real conversions. This also happens when one of your articles ranks for a particular keyword, even though you have …
Between Apple and Google, can you guess who’s bringing good news, and who’s causing trouble? More control over business appearance: Apple released Business Connect, a tool that allows you to customize how your brand information appears across Apple’s apps. You can do this by managing all information directly in the interactive Apple Maps card, including …
If you’re a service-based business, you know that gathering a pool of high quality leads is essential for your business’s health. Pretty straightforward, right? Less straightforward is how to attract the right leads with your ads. But don’t worry. With a few simple tweaks to your ads, you can improve your lead quality significantly. Here’s …
Landing pages are kinda like cakes. They may look beautiful, but what’s more important is how that sweet bite tastes in your mouth. The same goes for landing pages. Your landing page may have beautiful, brand-aligned aesthetics… but does it get bites? If not, it might be lacking the fundamentals that are making the entire …
In SEO, communication between departments is everything. But trying to explain SEO to other teams can make you feel like Bill Murray’s character in Lost in Translation. Tasks fall through the cracks. Follow-up questions compound. To remove bottlenecks like these, Adam Gent recommends a method used by elite teams called specification by example. Specification by …
Why settle for any old spot on the first page when you can get the prized real estate? If Google’s search algorithm likes your answer to a query enough, it may slingshot a featured snippet of that summary to the top of the page – even if the page itself isn’t ranking. As Chris Long …
Since Google got rid of its broad match modifier (BMM) and left us with “broad match,” a lot of advertisers have ditched the match type altogether. It’s understandable, really. Broad match keywords were notorious for being unreliable, too broad, and for populating search terms reports that made no sense. It wasn’t uncommon for a “running …
Google is updating their search quality raters guidelines by adding an experience signal to its Expertise, Authority, Trustworthiness (E-A-T) principle. To better assess our results, E-A-T is gaining an E: experience. In addition to expertise, authoritativeness, and trustworthiness, does content demonstrate some degree of experience? Learn more about how E-E-A-T is now part of our …