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SEO: The most common causes of traffic loss after website migration

For marketing teams, migrating a website is the virtual equivalent of completing a triathlon. Only for SEOs, the process doesn’t stop when the migration is complete, because that’s usually when volatility in rankings and traffic loss happens. SEO consultant Natalie Slater asked search engine experts on Twitter to share their views on what causes traffic …

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Important updates to Merchant Center, Search Console, and Google Ads

Zip up your G-suit, because we’re taking off. Your products in every land: Google is removing the “primary country of sale” and “additional countries” from your Merchant Center feed and replacing them with a new “target countries” field. Yes, it changes how in-feed countries are organized, but it doesn’t change the countries targeted by the …

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Effective strategies and insights to scale marketing in other regions

Did you know less than 50% of businesses’ international expansion efforts succeed? We’ve got the tips and insights to ensure your efforts succeed in this article. Read on to learn how to: Stay competitive Fuel next-level revenue growth Extend your reach beyond a saturated market Discover effective strategies and insights to expand your business globally.

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It’s official: Examples of good and bad meta descriptions now out

You don’t have to guess anymore. Google updated their help document with examples of the best and worst practices when creating your article’s meta description. The bad: These practices won’t cut it… Listing keywords: “sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles.” Redundant descriptions: “Local news in Whoville, delivered to your doorstep. Find …

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