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eCommerce: 6 unboxing experiences that will blow customers’ minds and make them want more

The closest thing to experiencing a new product is watching someone else use it. That’s why unboxing videos are growing in popularity. They’re not only engaging to watch, they’re excellent ways to tell your brand story, invite customers to create and share social media content, and fortify loyalty. They’re also no-brainer content for creator campaigns, …

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Shopify wins, Amazon stalls

Like a McFlurry, reports for these companies were mixed. If only they were Reese’s flavored, too… Shopify is breathing easy again after beating revenue loss estimates with $1.37B in revenue—up 22% from Q3 and $30M more than expected. Not only that, the total value of merchandise sold on the platform rose 11% to $46.2B. Yes, …

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Shopify announces partnership program between merchants and creators

Say you’re an affiliate marketer… without saying you’re an affiliate marketer. Shopify just launched Shopify Collabs, a new tool that gives content creators and store owners a chance to partner up, and hopefully, makes money. Howdy, partner: Collabs helps creators find merchants with similar audiences so they can promote brand products on social media using …

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[Google] Satisfaction Guaranteed: Develop Customer Loyalty Online: How to use Shopify analytics

Using analytics is an important skill for working in e-commerce because it helps you understand how an online store is performing. Earlier, you learned about the analytics and reports available in Shopify. In this reading, you’ll learn more about how to use the features available in the Shopify analytics dashboard.

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[Google] Make the Sale: Build, Launch, and Manage E-commerce Stores: Learn more about working in Shopify

Previously, you learned the essentials for creating a functional Shopify store. In this reading, you will learn about more ways to improve your customers’ shopping experience on your mock Shopify store. These include: adding your brand’s voice to your site, choosing the right theme, and optimizing essential information.

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[Google] Make the Sale: Build, Launch, and Manage E-commerce Stores: Learn more about Shopify

Most customers expect to be able to purchase a company’s products online. That’s why it’s important for businesses to have an online store. Building an online store takes time and effort, but with an e-commerce platform like Shopify, the process is easier. Shopify is a Software-as-a-Service (SaaS) platform, which is web-based software available on a …

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