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You know what they say: if it doesn’t exist yet, create it. And while there’s not a straightforward way to check Performance Max for Shopping campaigns in the Google Ads Reporting Breakdown, there’s a way to make one. Collin Schmelebeck tweeted a short guide to creating a custom report that displays shopping campaign spend and …

Read More about Google Ads: You can view Shopping Ads data in Performance Max campaigns. Here’s how

Last year’s online holiday sales appear to have been a success, in a way. According to Adobe Analytics, the final online sales tally amounts to $211.7B, which represents a 3.5% year-on-year increase. But that success may not spill into 2023… Blame the discounts: Toys were discounted by 34% on average alone. That’s a steep increase …

Read More about Advertising: Holiday sales broke records, but marketers should ride 2023 with caution
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