Skip to Content

Google Ads: You can view Shopping Ads data in Performance Max campaigns. Here’s how

You know what they say: if it doesn’t exist yet, create it. And while there’s not a straightforward way to check Performance Max for Shopping campaigns in the Google Ads Reporting Breakdown, there’s a way to make one. Collin Schmelebeck tweeted a short guide to creating a custom report that displays shopping campaign spend and …

Read More about Google Ads: You can view Shopping Ads data in Performance Max campaigns. Here’s how

Advertising: Holiday sales broke records, but marketers should ride 2023 with caution

Last year’s online holiday sales appear to have been a success, in a way. According to Adobe Analytics, the final online sales tally amounts to $211.7B, which represents a 3.5% year-on-year increase. But that success may not spill into 2023… Blame the discounts: Toys were discounted by 34% on average alone. That’s a steep increase …

Read More about Advertising: Holiday sales broke records, but marketers should ride 2023 with caution

Warehouses are coming to the US

TikTok and shopping? Obvious. TikTok and fulfillment? Who do they think they are… Amazon? Nope, not a prank: TikTok just outlined plans to open fulfillment centers across the US. The company recently posted job openings on LinkedIn to help them “build an international fulfillment system.” We’ve seen this before: TikTok’s system would include international warehousing, …

Read More about Warehouses are coming to the US