You know what they say: if it doesn’t exist yet, create it. And while there’s not a straightforward way to check Performance Max for Shopping campaigns in the Google Ads Reporting Breakdown, there’s a way to make one. Collin Schmelebeck tweeted a short guide to creating a custom report that displays shopping campaign spend and …
Last year’s online holiday sales appear to have been a success, in a way. According to Adobe Analytics, the final online sales tally amounts to $211.7B, which represents a 3.5% year-on-year increase. But that success may not spill into 2023… Blame the discounts: Toys were discounted by 34% on average alone. That’s a steep increase …
It’s the most wonderful time of the year. Maybe even for retailers… More than 158M shoppers are expected to spend money this Super Saturday. The National Retail Federation (NRF) expects the frenzy to last until the weekend after Christmas. Jingle bells, time to sell: If the forecasts are accurate, this will be the largest number …
Customers keep shopping, records keep breaking. Yep, sounds like the holiday season. According to Adobe, this year’s Cyber Monday recorded $11.3B in revenue in the US – 5.8% more than the year before, totalling an estimated $210B this season. All about the discounts: Considering last year’s Black Friday was weaker than the one before, and …
It feels like a last call before the holiday storm. Google and Meta both announced a few things that could help you sell more this holiday season, but also prepare for what follows. Google adds a new Shopping feature to Search Console The Shopping tab listing feature will provide more information on how your products …
Math is reliable. But the human mind? Not so much. As Nick Kolenda writes in his recent newsletter, most customers believe that 125% more of something equals the same as 25% more. It’s called the “Off By 100% bias,” and it’s a phenomenon where people underestimate the magnitude of percentage changes greater than 100%. For …
Can’t say we didn’t see this coming… Meta saw another drop in revenue, falling from around $29B in 2021 to $27.7B as of Q3. Also, ad impression costs went up by 17% year-over-year (YoY), even though the average price per ad decreased by 18% (YoY). And while Meta got a few bumps in daily active …
Despite the economic forecast, we just looked out the window and… yep, people are definitely still shopping. In fact, 65% of shoppers plan to spend the same or more during holidays according to research by Klaviyo and Qualtrics. Here are a few lightbulbs from their study: By generation, millennials and Gen Z are more likely …
TikTok and shopping? Obvious. TikTok and fulfillment? Who do they think they are… Amazon? Nope, not a prank: TikTok just outlined plans to open fulfillment centers across the US. The company recently posted job openings on LinkedIn to help them “build an international fulfillment system.” We’ve seen this before: TikTok’s system would include international warehousing, …
Google is like that one friend who runs several marathons, triathlons, and mud runs a year. It’s their lifestyle. And it’s hard to keep up… Not just for browsing: It seems Google wants to transform its search engine into a fully shoppable experience. The company added nine features based on three categories: Visual ways to …