Gen Z is ignoring the TVs, throwing away the newspapers, and ditching Facebook news pages. Guess where they’re heading for the news instead? TikTok, of course: According to a new Pew Research Center study, 33% of US TikTok users regularly get their news from the app. In 2020, it was 22%. All other social media …
If you’ve been on social media over the past couple of weeks, you may have noticed a dramatic uptick in people posting AI-generated art. You may also have noticed that a lot of this art is… Really, really good. Here’s why: There are lots of tools for AI art. And they’ve grown in popularity this …
A few years ago, millennials dominated the social landscape. But they are no longer the new savvy internet users on the block. Now, Gen Z has the attention of marketers and publishers alike when it comes to leveraging trends and measuring online behavior. Here’s why it’s crucial for publishers to capitalize on teens’ time spent …
If Instagram stops copying a trend, does that mean it’s a bad idea? What’s going on: Instagram is backing off its attempts to recreate in-platform shopping experience—a trend that immensely popular in China. The app intends to significantly scale back shopping features, remove the Shop tab, and shift away from in-stream commerce. It’s not just …
Ever come across a pond so covered in algae, you can’t see the water? That basically sums up Facebook’s relationship with TikTok right now… Green and viewed all over: In Meta’s recent Widely Viewed Content Report, Gizmodo discovered an interesting insight… TikTok accounts for 35.9M of the views in users’ feeds. That makes TikTok links …
They appear the same at first. But if you want to turn your videos into traffic and conversion machines, it pays to look a little closer at the differences between TikTok and Reels. Tim Duncan’s Twitter thread walks you through four key differences between the two platforms. TikTok vs IG Reels Where to post to …
Fire up that mic and adjust your headset… Twitter announced they’ve begun integrating podcasts with the redesigned Spaces tab, meaning you may soon find your favorite audio creators on the platform. Sounds pretty good: Twitter says the redesigned Spaces tab will include personalized hubs that recommend podcasts based on your interests and Twitter interactions. Users …
… Or, to put it another way, the app went from “unknown” to the most popular app on the App Store in the US. Big gains: Just nine months ago, Instagram was getting nearly 100 times more downloads than BeReal. But BeReal got 6.5M new downloads between July and August—nearly 2M more downloads than Instagram! …
The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust.
Want to know what kinds of posts and ads actually get traction on Facebook these days? Meta just released their Widely Viewed Content report for Q2, and it contains some important insights… Links don’t work: According to the report, 90% of content views in the US came from posts that didn’t contain a link to …
