Consumers Reveal Their Commitment to Social Commerce Through Influencers

They’re called social media influencers for a reason. In a recent consumer survey, 95% of respondents said they looked to influencers for product inspiration, and 64% said they followed influencers specifically to learn about new products. So why do only one-third of retail marketing executives call influencer marketing “very” or “extremely” important to their strategy? …

How to Plan You Product Launch Systematically

Launching a new product can be a daunting task, but with this article as your guide, you’ll go from 0 to a fully fleshed-out product launch designed to generate new leads and sales. This article is packed full of resources to help you nail down your overarching story, plan your launch sequence, and create all …

Facebook Messenger Lead Magnet Campaign

This article will teach you how to build a Messenger bot that captures email addresses using a Lead Magnet. You’ll learn how to use your chatbot to nurture those leads and turn them into customers. Ultimately, the goal of this training is to launch a profitable chatbot campaign with content you already have. What You’ll …

Amateur’s Guide for How to Create Professional Marketing Videos

Making professional-looking videos doesn’t have to be rocket science. Almost every marketer and business will use video to inform their audience and sell their product at some point. But how do you do it well? In this article, you’ll get simple, applicable strategies and steps you can start using today to take your video from …