Did you see that? A new action button just appeared on certain Instagram business profiles… It looks like a test for a new “lead form” option, which would help you gather user details and generate direct responses on the platform. Instagram is testing lead forms as an action button on business/creator profiles. This could be …
There’s a marketing mistake as old as time: Assuming you know what your customers actually like about your product. Sometimes, in the blur of thinking of value props and brainstorming after your fourth cappuccino of the day and doing all the other things marketers do… … You forget to check what your customers think about …
Champagnes were popped, wishes were made… and now we can focus on the landscape ahead. Let’s go through some of the first major announcements of 2023, shall we? LinkedIn previews new features: The platform announced a number of updates coming in 2023, including… Automatically generated captions for uploaded videos. New Product Pages features such as …
Some brands are recapping the months gone by, while others are preparing for what comes next. Sort of like this… TikTok is sharing top content of 2022: The platform published its annual report of moments, trends, and profiles that drove the most engagement during the year. The report is organized in nine categories, including most …
There’s a trap that even successful brands fall into: They post on social media just for the sake of posting. “We should just get something out there,” they’ll say. “It’s good to post something.” But is that true? There are two types of effective social media accounts a brand can have. The “ads-only” account. This …
If you want to be real, copy someone else. At least that’s what Instagram seems to think. After trying out the BeReal-like feature Candid earlier, Instagram is now testing even more additions inspired by the “most interesting social media app of 2022.” We’ll take that, and that: Instagram is reportedly developing a few features to …
After a bunch of companies stopped running Twitter ads due to “uncertainties surrounding the platform’s moderating policies,” it seems some of the big players have started coming back. Welcome back, A-players: Amazon and Apple have both resumed advertising on Twitter, less than a week after Musk complained about Apple. Reuters claims Amazon is looking to …
If you think TikTok’s feed recommendation algorithm is addicting, well… so do competitors. That’s why Twitter is trying out a similar algorithm, expanding tweet recommendations to attract more users and keep them glued to the platform. Twitter’s algorithm will use “signals” like interests, engagement, and users’ network to show suggested tweets “in your Home timeline, …
See if you can read the following updates while holding your breath… Big days on the feed: If you had a major life event but didn’t post about it – did it actually happen? A study by Confused.com looked at the most popular life events posted on TikTok and Instagram based on hashtag use. Here’s …
Newsletter This is big. WordPress just launched a new feature allowing you to start and run a newsletter directly from its platform. You can start from scratch, add it to your existing website, and even publish a new issue from your email. Read more: Write and Publish Your Newsletter on WordPress.com BeReal Guess who uses …