Gary Vaynerchuk knows a thing or two about crushing it. He’s a pioneer in seeing the value of social media platforms in business growth by using customer relationships to create and maintain brand loyalty. Personal branding, the focal point of this book summary, is about more about enhancing a business — it’s about being a …
Social Media
Free Speech (2022) traces the history of this world-defining idea. It provides a soapbox for some of free speech’s greatest proponents and highlights key events that pushed the idea forward from ancient times to the present. Offering an evenhanded treatment of the costs and benefits of free speech throughout history, it’s a powerful retort to …
When Google introduced Business Profile (GBP) posts, it probably didn’t intend for people to use them as a social media feature. But guess what? Everyone’s doing it anyway. However, as Darren Shaw points out in his post, your audience on Google is already in a “transactional state of mind.” They want to buy. You should …
Good news: AI-based ad campaigns do bring good results… according to Meta, at least. The company shared a new report that shows Advantage+ shopping campaigns saw a 30% increase in return on ad spend (ROAS) compared to last year. Mixed emotions Meta says there were 20% conversions more than the year before, and points out …
The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust. Genres Marketing, Sales, Multilevel Marketing Introduction: Learn how …
You know how opening the blinds brightens up a room—and reveals the dust? Meta is rolling out an improved version of its “Why am I seeing this ad?” feature globally to increase ads transparency across platforms. And there’s definitely light and dust to be found… A look inside the machine These updates will give you …
Despite missing initial estimates, Pinterest doesn’t look too shabby. Slow but steady The platform reported growth in the number of active users, which now exceeds 450M, climbing 4% year-over-year (YoY), though it missed expectations by 3%. Revenues also increased 4% YoY to $877M, but fell short of the $886.3M estimations. Still rolling Pinterest says that …
Your sister posted yet another picture of her perfect apartment. Your best friend shared another shot of his adorable children. In these moments, social media can feel like a constant reminder that your life just isn’t good enough. In this book summary, you will learn about the emotional effects of social media and how to …
Did you see that? A new action button just appeared on certain Instagram business profiles… It looks like a test for a new “lead form” option, which would help you gather user details and generate direct responses on the platform. Instagram is testing lead forms as an action button on business/creator profiles. This could be …
There’s a marketing mistake as old as time: Assuming you know what your customers actually like about your product. Sometimes, in the blur of thinking of value props and brainstorming after your fourth cappuccino of the day and doing all the other things marketers do… … You forget to check what your customers think about …
