If you want to be real, copy someone else. At least that’s what Instagram seems to think. After trying out the BeReal-like feature Candid earlier, Instagram is now testing even more additions inspired by the “most interesting social media app of 2022.” We’ll take that, and that: Instagram is reportedly developing a few features to …
After a bunch of companies stopped running Twitter ads due to “uncertainties surrounding the platform’s moderating policies,” it seems some of the big players have started coming back. Welcome back, A-players: Amazon and Apple have both resumed advertising on Twitter, less than a week after Musk complained about Apple. Reuters claims Amazon is looking to …
If you think TikTok’s feed recommendation algorithm is addicting, well… so do competitors. That’s why Twitter is trying out a similar algorithm, expanding tweet recommendations to attract more users and keep them glued to the platform. Twitter’s algorithm will use “signals” like interests, engagement, and users’ network to show suggested tweets “in your Home timeline, …
See if you can read the following updates while holding your breath… Big days on the feed: If you had a major life event but didn’t post about it – did it actually happen? A study by Confused.com looked at the most popular life events posted on TikTok and Instagram based on hashtag use. Here’s …
Newsletter This is big. WordPress just launched a new feature allowing you to start and run a newsletter directly from its platform. You can start from scratch, add it to your existing website, and even publish a new issue from your email. Read more: Write and Publish Your Newsletter on WordPress.com BeReal Guess who uses …
With the Twitter nest experiencing quite a shake up, some users are eager to settle under a different canopy. NPR recently published a list of the platforms that are growing in the face of Twitter changes, and some of them are… interesting. Names you don’t hear everyday: Outside of “legacy” networks like Facebook, LinkedIn, and …
Want to get your content in front of as many people as possible? Then you better follow the feed. Meta published its Widely Viewed Content Report for the Q3 2022 for Facebook, which reveals the type of content performing well on the platform. Don’t take the bait: It appears that high-performing, low-quality content has propelled …
Regardless of the dicey Q3 reports, there’s a good chance publishers will break off the larger piece of the wishbone this holiday season. While 2023 may hold economic uncertainty and an overall decrease in revenue for marketers, there’s so much to be thankful for as we reflect on the passing holiday. As you feast on …
Short-form content is splashed across today’s social media landscape, and it encourages marketers to push the envelope and stand out amongst the competition. Digital advertising revenue has slowed throughout 2022, but video advertising revenues remain on the up and up, as we have learned from TikTok’s recent performance. While some publishers are sharing their frustrations …
Alphabet has two updates for two separate products. One will make analytics geeks happy: Google Analytics 4 just added another suggested audience called “7-day unnotified users.” We recently introduced a new suggested audience — 7-day unnotified users. This includes app users who have not been reached via push notifications. Check it out in your suggested …