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Copywritting: The 20 master plotlines in storytelling, and why they matter for marketers

Like every art form, storytelling is incredibly diverse. There are short essays about ethics. Million-word epics about dragons and sorcery. Fairy tales about murderous, grandma-eating wolves. Historical fiction about the Roman Empire. You get the idea. But, for all their diversity, did you know there are really only about twenty master plotlines that your favorite …

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[Google] Foundations of Digital Marketing and E-commerce: Story structure

Data storytelling is the practice of explaining data insights to a specific audience using a clear and compelling narrative. Formulating a story from data is a very important piece of digital marketing. Each time you tell your compelling data story, it should be structured using three elements. In this reading, you will learn the importance …

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Real-world Advice and Experience to Pitch Development Stories as Freelance Journalist

The European Journalism Centre’s guide to pitching development stories as a freelance journalist is based on real-world advice and experience from both editors who receive pitches and freelance journalists who send them. The article is primarily intended to support freelance journalists in improving their pitches and chances of being commissioned and/or hired by news organisations …

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