Everyone knows that Google Analytics(GA) is a necessary, and business-changing tool. However, just the word “analytics” is often enough to send any marketer running in the opposite direction. This article is an easy-to-follow guide to getting started with Google Analytics. You’ll learn how to set up your account, implement goal tracking, and use a simple …
Testing
This article is not a research exercise. It won’t give you pages of reports you’ll never use. Instead, it’ll help you create a funnel based on actual data and the real purchasing behavior of your ideal customers. In this training, you’ll gain an arsenal of tools to learn more about your market, create ads that …
Developing a high-converting landing page requires a lot of work, but is one of the best ways to see a positive ROI on your marketing campaigns. If you are running any campaigns with a landing page and haven’t run a test, you are leaving money on the table. By the end of this training, you’ll …
If you are selling products/services online, you need a killer product page. Justin Rondeau will teach you how to show off, educate, and convince your customers that they need your product, and they should buy from you. You’ll learn a variety of page layouts you can apply and the must-have page elements your landing page …
