A top European Union (EU) official has urged TikTok to comply with upcoming content rules or face a ban. Yikes. What he said: EU Internal Market Commissioner Thierry Breton tweeted, “With younger audiences comes greater responsibility.” With younger audiences comes greater responsibility. As a platform reaching millions of young Europeans, #TikTok has to fully comply …
Like surprises? Then how’s this one: Your secondhand jeans are more first-hand, shall we say, when it comes to retail growth. The resale market has grown by 24% in 2022 as more and more consumers turn their heads towards thrift shopping. Gonna pop some tags: Experts forecast that the industry could hit $300B in revenue …
The clock’s been “tiking” for TikTok ever since the US banned the app on government devices. And TikTok is already making moves to prevent a nationwide ban from happening… Transparency talks: The discussions between ByteDance—TikTok’s parent company—and US officials and lawmakers are becoming more urgent. So ByteDance has proposed “measures to ensure oversight” in an …
You post a video on TikTok. It gets a million views. People are making all sorts of jokes—some funny, some unbearable—in the comments. You’ve made it big. Or have you? As you look through your Shopify analytics, you realize your viral video didn’t generate as many sales as you wanted it to. Why is that? …
Champagnes were popped, wishes were made… and now we can focus on the landscape ahead. Let’s go through some of the first major announcements of 2023, shall we? LinkedIn previews new features: The platform announced a number of updates coming in 2023, including… Automatically generated captions for uploaded videos. New Product Pages features such as …
After nearly a decade of dominance, the infamous “ad duopoly” may be coming to an end. For the first time since 2014, Meta and Alphabet no longer account for more than half of all online advertising revenue. Smaller pieces of pie: The 48.4% of US digital ad spending share held by Google’s and Facebook’s parent …
Scroll, scroll, scroll… TikTok’s tailored feed algorithm is definitely captivating. But does it actually influence users’ decisions? And if so, to what extent? A recent survey offers a glimpse at how users spend time—and money—after they see TikTok content. Very stimulating: Out of 1,368 users, most people (44%) will go and listen to a new …
No, we don’t mean the United States’ proposed banning of the platform. TikTok released its What’s Next 2023 Trend Report, outlining key marketing and content creation shifts that could happen in the coming year. TikTok predicts three “major forces” will drive changes: Actionable entertainment, or, incorporating platform-native entertainment content in your promotions. “When advertising messaging …
It’s the most wonderful time of the year. Maybe even for retailers… More than 158M shoppers are expected to spend money this Super Saturday. The National Retail Federation (NRF) expects the frenzy to last until the weekend after Christmas. Jingle bells, time to sell: If the forecasts are accurate, this will be the largest number …
It may sound impossible, but there’s a viable chance TikTok may get “canceled.” Lawmakers have proposed a bipartisan law that, if passed, would ban TikTok in the United States. What’s going on: Many US officials are concerned the Chinese government could gain access to US user data. It turns out there’s a law that could …