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Head of marketing science reveals inside tips for effective campaigns

It’s not every day you get tips for using TikTok from an insider. … Which is probably why this interview with Jorge Ruiz, TikTok’s head of global marketing science, caught plenty of attention. Here’s the shortlist of his insights: Effective frequency: According to Jorge, “the sweet spot is two to three exposures per week.” Of …

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The underutilized audience that can be publishers’ biggest growth potential

A few years ago, millennials dominated the social landscape. But they are no longer the new savvy internet users on the block. Now, Gen Z has the attention of marketers and publishers alike when it comes to leveraging trends and measuring online behavior. Here’s why it’s crucial for publishers to capitalize on teens’ time spent …

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Creator burnout is a growing issue

Lifestyles Of The Influential Creators are just like us. They’re hard-working individuals trying to provide for themselves – and they’re also experiencing severe burnout. And despite the glamorous life that many creators seem to have behind the screens, there’s an exhaustion epidemic affecting everyone from TikTok stars to micro-influencers that has some reconsidering their profession. …

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Reels is lagging behind TikTok

Looks like Instagram’s copycat strategy isn’t going as well as they hoped. According to the Wall Street Journal’s report on Meta’s internal research document, Reels’ engagement has fallen for four weeks straight. It gets worse: Overall engagement is down 13.6%, with “most users having no engagement whatsoever.” In fact, only about 20% of creators on …

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Guess who has the most engaging ads?

Did you say TikTok? You’re close… but wrong. According to Kantar’s latest Media Reactions report, Amazon wins when it comes to engagement, beating TikTok, Spotify, Google, and Snapchat ads. Makes sense: Unlike social media platforms, most consumers associate Amazon with shopping. It’s why they log on. So if you’re in e-commerce, it’s a good place …

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TikTok rules the Facebook feed

Ever come across a pond so covered in algae, you can’t see the water? That basically sums up Facebook’s relationship with TikTok right now… Green and viewed all over: In Meta’s recent Widely Viewed Content Report, Gizmodo discovered an interesting insight… TikTok accounts for 35.9M of the views in users’ feeds. That makes TikTok links …

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