Champagnes were popped, wishes were made… and now we can focus on the landscape ahead. Let’s go through some of the first major announcements of 2023, shall we? LinkedIn previews new features: The platform announced a number of updates coming in 2023, including… Automatically generated captions for uploaded videos. New Product Pages features such as …
After nearly a decade of dominance, the infamous “ad duopoly” may be coming to an end. For the first time since 2014, Meta and Alphabet no longer account for more than half of all online advertising revenue. Smaller pieces of pie: The 48.4% of US digital ad spending share held by Google’s and Facebook’s parent …
Scroll, scroll, scroll… TikTok’s tailored feed algorithm is definitely captivating. But does it actually influence users’ decisions? And if so, to what extent? A recent survey offers a glimpse at how users spend time—and money—after they see TikTok content. Very stimulating: Out of 1,368 users, most people (44%) will go and listen to a new …
No, we don’t mean the United States’ proposed banning of the platform. TikTok released its What’s Next 2023 Trend Report, outlining key marketing and content creation shifts that could happen in the coming year. TikTok predicts three “major forces” will drive changes: Actionable entertainment, or, incorporating platform-native entertainment content in your promotions. “When advertising messaging …
It’s the most wonderful time of the year. Maybe even for retailers… More than 158M shoppers are expected to spend money this Super Saturday. The National Retail Federation (NRF) expects the frenzy to last until the weekend after Christmas. Jingle bells, time to sell: If the forecasts are accurate, this will be the largest number …
It may sound impossible, but there’s a viable chance TikTok may get “canceled.” Lawmakers have proposed a bipartisan law that, if passed, would ban TikTok in the United States. What’s going on: Many US officials are concerned the Chinese government could gain access to US user data. It turns out there’s a law that could …
The platform seems to be adding a new scrollable and shoppable feed to the app that looks really familiar… Straight outta TikTok: The new feed—which Amazon is calling Inspire— will showcase photos and short videos of product recommendations users can purchase on the platform. Inspire tab will appear as a lightbulb icon, and will display …
Some brands are recapping the months gone by, while others are preparing for what comes next. Sort of like this… TikTok is sharing top content of 2022: The platform published its annual report of moments, trends, and profiles that drove the most engagement during the year. The report is organized in nine categories, including most …
If you think TikTok’s feed recommendation algorithm is addicting, well… so do competitors. That’s why Twitter is trying out a similar algorithm, expanding tweet recommendations to attract more users and keep them glued to the platform. Twitter’s algorithm will use “signals” like interests, engagement, and users’ network to show suggested tweets “in your Home timeline, …
See if you can read the following updates while holding your breath… Big days on the feed: If you had a major life event but didn’t post about it – did it actually happen? A study by Confused.com looked at the most popular life events posted on TikTok and Instagram based on hashtag use. Here’s …