If you really want to know someone, ask what they did over the weekend… Caught tracking: According to the latest finding by Consumer Reports, TikTok is tracking people’s behavior across the web—even if they aren’t using the app! Hundreds of leading companies and organizations are sharing data via the TikTok pixel, including IP addresses, unique …
TikTok
Despite the expectation of a cloudy horizon for this year’s Q4, publishers are about to receive a better forecast. While there has been uncertainty surrounding the upcoming quarter, the recent Digital Publishers’ Revenue Index report revealed the total revenue for Q2 was up by £154.8million. With a 12.3% increase from the previous year’s Q2, it …
In the world of short form video content, length still matters. Just… maybe not in the way you’d think. Say more: TikTok announced they’re increasing the video description character limit from 300 to 2200—a 730% increase. Woah…! TikTok has increased video description character limit to 2,200 characters! This is huge for creators and massive in …
Music and sound selection have a direct impact on content performance. Sounds Like A Party Every marketer wants to crack the code for viral content. Experts say that meme-able content correlates to better engagement and longer lifespans. Makes sense, right? Now, lots of brands are getting creative by working with content creators to develop custom …
Kantar Media names TikTok its most innovative advertiser. TikTok Can Get It Kantar’s Media Reactions study has dubbed TikTok as its most innovative advertiser, with the platform setting the (powerful) standard for viral content and highly visible sponsored content, plus being the star vehicle for countless influencers. Not only is TikTok leading by example when …
It’s not every day you get tips for using TikTok from an insider. … Which is probably why this interview with Jorge Ruiz, TikTok’s head of global marketing science, caught plenty of attention. Here’s the shortlist of his insights: Effective frequency: According to Jorge, “the sweet spot is two to three exposures per week.” Of …
Gen Z is ignoring the TVs, throwing away the newspapers, and ditching Facebook news pages. Guess where they’re heading for the news instead? TikTok, of course: According to a new Pew Research Center study, 33% of US TikTok users regularly get their news from the app. In 2020, it was 22%. All other social media …
So far, short form video platforms haven’t been able to give creators the revenue they need. Of course, that was before YouTube announced a revenue sharing option for Shorts… Influencers get first cut: Existing members of the YouTube Partner Program will earn 45% of ad revenue if their videos are used as promotional content. And …
A few years ago, millennials dominated the social landscape. But they are no longer the new savvy internet users on the block. Now, Gen Z has the attention of marketers and publishers alike when it comes to leveraging trends and measuring online behavior. Here’s why it’s crucial for publishers to capitalize on teens’ time spent …
UGC Is Top Of Mind UGC is oftentimes organic content made by a brand’s followers or consumers, which can then be shared by a brand on its accounts. Frequently, UGC offers brands the opportunity to engage with their loyal customers who choose to post about their products or services, while simultaneously self-promoting their brand. When …