Lifestyles Of The Influential Creators are just like us. They’re hard-working individuals trying to provide for themselves – and they’re also experiencing severe burnout. And despite the glamorous life that many creators seem to have behind the screens, there’s an exhaustion epidemic affecting everyone from TikTok stars to micro-influencers that has some reconsidering their profession. …
Tim Duncan recently shared a useful and incredibly simple tip on Twitter for lifting your TikTok views. Want to get 30% more views on TikTok in one click? Use these sounds: • Flaws N All• Mr. Beast Song• Universal Fanfare• Foe Tha Love of $• Fallen down – Slowed• I See You (我看见你了） They have …
Looks like Instagram’s copycat strategy isn’t going as well as they hoped. According to the Wall Street Journal’s report on Meta’s internal research document, Reels’ engagement has fallen for four weeks straight. It gets worse: Overall engagement is down 13.6%, with “most users having no engagement whatsoever.” In fact, only about 20% of creators on …
Did you say TikTok? You’re close… but wrong. According to Kantar’s latest Media Reactions report, Amazon wins when it comes to engagement, beating TikTok, Spotify, Google, and Snapchat ads. Makes sense: Unlike social media platforms, most consumers associate Amazon with shopping. It’s why they log on. So if you’re in e-commerce, it’s a good place …
Ever come across a pond so covered in algae, you can’t see the water? That basically sums up Facebook’s relationship with TikTok right now… Green and viewed all over: In Meta’s recent Widely Viewed Content Report, Gizmodo discovered an interesting insight… TikTok accounts for 35.9M of the views in users’ feeds. That makes TikTok links …
They appear the same at first. But if you want to turn your videos into traffic and conversion machines, it pays to look a little closer at the differences between TikTok and Reels. Tim Duncan’s Twitter thread walks you through four key differences between the two platforms. TikTok vs IG Reels Where to post to …
I’ve seen this shared a lot to say how effective a fast-following strategy is. But to me, that represents something else. It shows the power of distribution to channel a new product. Which is the scenario in which fast following works. Without a strong distribution, which enables a company to bundle things up, a fast-following …
From reels on Instagram to stories on Twitter, the social sites have been taking content formats from their competitors for the past two years. Things have gotten more crowded as platforms vie to find their own niches. As apps rediscover their own signifiers, whether it’s shorter formatting or a progression to video, social platforms are …
In case you didn’t know already: TikTok has its own form of native landing pages. The platform recently published tips for removing friction from your customer’s journey and driving sales with the Instant Page ads feature. How to use it: TikTok recommends best practices like: Setting up several Instant Pages and testing their effectiveness. Starting …
Like they say, everyone’s different. What works for some, doesn’t for others. Amazon’s no exception… It’s not a local thing: According to a recent Borrell survey, only 3% of local advertisers use Amazon ads to promote their brands, compared to the 36% that use Google and the 58% that use Facebook. No surprises here, since …