Shiny new marketing toys just arrived in time for the holidays… Taking ads up a notch: Twitter announced several features that could help you better track ad performance and conversions, including: Updated Twitter Pixel. Now the platform tracks actions like “add to cart” and more. Conversions API (CAPI). You’ll finally be able to track Twitter’s …
TikTok
You can’t underestimate the power of TikTok. It’s currently the fastest-growing social media platform of choice for teens. For that reason, this video-sharing app became the most visited site in 2021. Digital marketers are taking advantage of TikTok’s 1 billion users. Many brands use the platform with a well-developed TikTok marketing strategy to maintain an …
Jones Road Beauty is a DTC company founded by makeup artist Bobbi Brown that offers cool, clean makeup products. Great product. Also, great marketing. In Q1, Jones Road Beauty collected 124k emails and increased their AOV (Average Order Value) from $60 to $90 while generating 7-figures in sales via TikTok ads. Here’s an outline of …
First off, this is what’s working for me. It’s not universal. But there is a lot here that will help you get a grasp of TikTok and gain traction.