Amateur’s Guide for How to Create Professional Marketing Videos

Making professional-looking videos doesn’t have to be rocket science. Almost every marketer and business will use video to inform their audience and sell their product at some point. But how do you do it well? In this article, you’ll get simple, applicable strategies and steps you can start using today to take your video from …

How to Setup Retargeting Ads in Facebook and Google

According to a recent study (Monetate 2020), only 2% of web traffic converts on the first visit to most websites. Retargeting ads are designed to help your company reach the other 98% of visitors who didn’t convert. In this article, we are going to look at retargeting strategy and ads (for both Facebook and Google …

How to Create StoryBrand-Style Unique Selling Proposition (USP)

A unique selling proposition isn’t just about what your product does, it’s also about what sets it apart and how your potential consumer truly benefits. Without one, your customer will spend all their energy trying to figure out what exactly you can do for them, instead of how they can buy from you. It can …