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Social Media: Twitter is testing new targeting options, Meta needs partners

Today’s social media news is all about high returns, either by leveraging high search intent, platform teamwork… or both. So let’s jump in… Hello, new targeting Twitter is beta testing Search Keyword Ads, a new ad type you can use to place ads among specific search results. Today we are rolling out Search Keywords Ads …

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Twitter: New feature helps you choose where not to place ads

Twitter announced Adjacency Controls – a feature that should help you prevent ads from appearing above or under tweets containing keywords you’d rather avoid. Keep calm and run ads: Twitter is looking for ways to assure advertisers they can still promote their brands despite “moderation concerns.” If you’re worried your ads may appear alongside hate …

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Twitter: More controls for ad placements, new @handles, and the return of Blue

Say what you want about Twitter, you can’t deny it’s been crazy productive over at HQ. The blue bird announced a boatload of updates over the weekend… Hooray, more control: Twitter is rolling out an option that helps you prevent your ads from appearing between tweets that contain certain keywords. Basically it lets you “flag” …

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Social Media: Twitter’s feed imitates TikTok, LinkedIn rolls out “focused inbox”

If you think TikTok’s feed recommendation algorithm is addicting, well… so do competitors. That’s why Twitter is trying out a similar algorithm, expanding tweet recommendations to attract more users and keep them glued to the platform. Twitter’s algorithm will use “signals” like interests, engagement, and users’ network to show suggested tweets “in your Home timeline, …

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