The news out of Twitter HQ reminds us of our bedroom temperature: too cold one minute, too warm the next. It looks like the app plans to strip away the free access tier and throw on several significant price increases… Who can use the thermostat Elon Musk tweeted earlier that Twitter’s free API has been …
Watch out, payment platforms… the bird has been spotted migrating into your territory. Turns out Twitter has been applying for the required licenses to become a payment platform in the US, according to the Financial Times. Musk has said he wants Twitter to offer fintech services such as peer-to-peer transactions, savings accounts and debit cards, …
Head’s up: Twitter wants to bring more transparency to the feed. So the platform has updated its Paid Partnership policy, urging brands, influencers, and creators to add an #ad hashtag in sponsored tweets. Everything out in the open And just so you know, Twitter says certain organic, non-promoted Tweets can still be considered “paid product …
Today’s social media news is all about high returns, either by leveraging high search intent, platform teamwork… or both. So let’s jump in… Hello, new targeting Twitter is beta testing Search Keyword Ads, a new ad type you can use to place ads among specific search results. Today we are rolling out Search Keywords Ads …
There’s a marketing mistake as old as time: Assuming you know what your customers actually like about your product. Sometimes, in the blur of thinking of value props and brainstorming after your fourth cappuccino of the day and doing all the other things marketers do… … You forget to check what your customers think about …
Look up in the sky! Is that a plane, or is it Superman, or is it a… oh, it’s that blue bird again. Pause and scram: Turns out more than 500 advertisers paused spending on the platform. Quite the number. Tiny scoop: We learned today that Twitter’s revenue is down 40 percent year over year …
The bird was chirping a lot over the weekend. Let’s start with the “free money for advertisers” part… Tweet cred: Twitter plans to offer free advertising credits, matching whatever you spend on your ads up to $250,000. In other words, if you spend $50 on ads, you get $50 worth of free ad credits. Tempting. …
Twitter announced Adjacency Controls – a feature that should help you prevent ads from appearing above or under tweets containing keywords you’d rather avoid. Keep calm and run ads: Twitter is looking for ways to assure advertisers they can still promote their brands despite “moderation concerns.” If you’re worried your ads may appear alongside hate …
Say what you want about Twitter, you can’t deny it’s been crazy productive over at HQ. The blue bird announced a boatload of updates over the weekend… Hooray, more control: Twitter is rolling out an option that helps you prevent your ads from appearing between tweets that contain certain keywords. Basically it lets you “flag” …
After a bunch of companies stopped running Twitter ads due to “uncertainties surrounding the platform’s moderating policies,” it seems some of the big players have started coming back. Welcome back, A-players: Amazon and Apple have both resumed advertising on Twitter, less than a week after Musk complained about Apple. Reuters claims Amazon is looking to …
