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TikTok, Uber, Google, and Caffeine to launch new ad tools, formats, and channels

Sounds like a lot, right? It is. Let’s sip hot beverages and dig in… TikTok is automating the ad process: Smart Performance Campaign is TikTok’s new machine learning and optimizing feature. Basically, it lets you set up campaigns and put them on autopilot. Hmmm… Uber plans to release ads that target passengers based on where …

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