Uber

When everyone is running Meta Ads and TikTok Ads, sometimes it pays to go where few competitors are hanging out… … Like on top of the car Uber is adding a self-serve ad platform to its out-of-home (OOH) advertising model. Apparently you can geotarget specific zip codes, hours of the day, and days of the …

Sounds like a lot, right? It is. Let’s sip hot beverages and dig in… TikTok is automating the ad process: Smart Performance Campaign is TikTok’s new machine learning and optimizing feature. Basically, it lets you set up campaigns and put them on autopilot. Hmmm… Uber plans to release ads that target passengers based on where …