It’s OK – you won’t need tissues for this one. Looking fresh Google announced its “new and improved” Trends portal which brings a new, refreshed look and a bunch of new perks like… Real-time trends on the home page that update every hour. Links connecting trending topics to relevant articles. Highlights on what’s trending in …
Video
Trees are engaged in countless complex cycles and they constantly struggle for water, light and their own survival. This struggle has led to some astonishing abilities: trees communicate with one another, give each other assistance, collaborate with fungi and other creatures, have memories and have even developed their own version of the internet! Genres Nature, …
Want to make an SEO analyst happy? Give them more data to play with. Google’s bringing the smiles by adding two new updates to the Search Console Video indexing report. First, let’s see those impressions Video impressions overlay: You can now see the number of daily video impressions and keep track of your video performance …
Here’s the anatomy of every yawn-inducing video ad: Monotone voice-overs, stock footage, sitcom episode length, and most importantly, the lack of story. Aazar Shad recently shared a great breakdown of Apple’s AirTag commercial, confirming once again that a captivating story is the alpha and omega of any engaging video ad. The most important skill you’ve …
This may be a long year, but most videos will definitely be short. At least, YouTube certainly thinks so. The company keeps adding new features built around its short-form content… and probably for good reason. Fancy new dashboards: You can now see a breakdown of the subscribers to your channel based on content type in …
You post a video on TikTok. It gets a million views. People are making all sorts of jokes—some funny, some unbearable—in the comments. You’ve made it big. Or have you? As you look through your Shopify analytics, you realize your viral video didn’t generate as many sales as you wanted it to. Why is that? …
TikTok’s algorithm is crazy accurate when suggesting content. But was it always like that? When you first create a TikTok account, the home feed shows you popular content based on standard factors: demographics, location, etc. As Lidia Infante points out, TikTok puts audiences into different “interest cohorts” based on engagement, and is able to surface …
If Fantastic Four devoured ad dollars instead of battling Doctor Doom, their members would be Alphabet, Amazon, Apple, and Meta. According to tech firm Omidia, these four tech giants will be responsible for 68% of the $500B ad revenue made by companies outside of China. Biting into TV’s ad share: Video ad campaigns are the …
When you open your TikTok app – what do you see? The platform isn’t serving you content from the profiles you follow. Quite the opposite – it provides a suggested content feed curated by their algorithm on a For You Page (FYP). And according to Tyler Perry, FYP is where the magic happens, so “figuring …
The closest thing to experiencing a new product is watching someone else use it. That’s why unboxing videos are growing in popularity. They’re not only engaging to watch, they’re excellent ways to tell your brand story, invite customers to create and share social media content, and fortify loyalty. They’re also no-brainer content for creator campaigns, …
