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Why you should leverage TikTok’s “For You” page – and 3 tips to help you do it

When you open your TikTok app – what do you see? The platform isn’t serving you content from the profiles you follow. Quite the opposite – it provides a suggested content feed curated by their algorithm on a For You Page (FYP). And according to Tyler Perry, FYP is where the magic happens, so “figuring …

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eCommerce: 6 unboxing experiences that will blow customers’ minds and make them want more

The closest thing to experiencing a new product is watching someone else use it. That’s why unboxing videos are growing in popularity. They’re not only engaging to watch, they’re excellent ways to tell your brand story, invite customers to create and share social media content, and fortify loyalty. They’re also no-brainer content for creator campaigns, …

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Google: There’s a new performance forecasting tool for Video, plus other stuff you should know

… It looks like revenue.” Google released a new forecasting tool for Video action campaigns that can help you gauge how your ads will perform based on audience, budget, and other settings. You should find it in Google Ads Reach Planner. The link above explains how to set it up, if you want to use …

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AI video generators are here

That escalated quickly… Just months after AI image generators entered the mainstream, Meta raised the bar by announcing Make a Video, their text-to-video generator. Lights, camera, input: Just like AI image tools, Meta’s Make a Video generator transforms text prompts into video content. You’ll also be able to turn still images into videos, just like …

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Podcasts are buying “listeners” to rack up download numbers

Well this seems shady… Podcasters are using—or abusing—video game ads to make users download shows so they can boost stats and increase prices on ad placements. Playing the players: Freemium video games incentivize actions such as downloading a podcast, for example, to earn some kind of “virtual loot.” And since podcast companies rely on download …

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