Gary Vaynerchuk knows a thing or two about crushing it. He’s a pioneer in seeing the value of social media platforms in business growth by using customer relationships to create and maintain brand loyalty. Personal branding, the focal point of this book summary, is about more about enhancing a business — it’s about being a …
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So you whipped up a referral program for your customers. You had high hopes when you launched it, but then… crickets. Before you decide the referral program is not “on brand” and scrap the project altogether, make sure you’re not making any of these detrimental—but very common—mistakes: There’s a better offer on your website. Your …
Spoiler: You can. Actually, you can make millions of dollars with an ugly website. But that’s no excuse for bad design, so let’s unpack this a bit more. Every once in a while, you come across a website that makes you go, “Really? This… makes millions of dollars?” And this is no shot at Ladyboss; …
This change is a bit more technical but we’ll do our best to try to explain it… First, do you know what cookies are? Bite-sized, gooey, chocolate-chip deliciou… Sorry, wrong cookies. Browser cookies are just small pieces of data saved by your browser, in text format. This can be user ID, session ID, or really …
Google updates are coming thick and fast. In the last couple of weeks alone, we had the helpful content update and the September core update rolling out, both threatening to shake the SERP like a snow globe. But not all updates impact website performance. And even if there’s volatility, it may not be the updates’ …
Even the best product is hard to sell without a little visual oomph. But many marketers worry customers are becoming fatigued with overly similar styles and visual tricks… for good reason, too. Luckily, Oren John recently shared a useful Twitter thread with a ton of unique product photo styles. The examples in his thread offer …
The life of an SEO is similar to that of an engineer. You design and structure data in your content backend so Google’s crawlers better understand what it’s all about, helping you to rank higher. In the SEO world, structured data is better known as schema markup, and it’s mostly responsible for contributing to Google’s …
Above the fold (ATF). You see it everywhere: copywriting courses, “before and after” marketing Twitter accounts… and even your dreams at night. Quick public service announcement: The vast majority of engagement on your site happens just at and below the fold. This means your Below the fold (BTF) is just as important—if not more important—than …
When it comes to web design, you have a lot of choices. So how do you go about finding the right web design agency for your business? Sorry, we didn’t mention in advance that you can create a website, but who wants to deal with the hassle of building their website? So we’re here for …
Wouldn’t it be nice to apply for a business loan effortlessly? Skip the paperwork and dive deep into Shopify Capital, where eCommerce business owners can apply for funding to make their next big move. No application. No credit checks. Use your loans or cash advances to either invest in talented employees, restock inventory, or fuel …
