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[Google] Make the Sale: Build, Launch, and Manage E-commerce Stores: Case study for How T|W Tote designed their website to engage with customers

Previously, you learned how to design an e-commerce store for success. You also explored strategies that help attract and engage customers. This case study will explore how an online retail company, TW Tote (styled T|W Tote), designed its website to attract customers and create a distinctive brand experience.

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[Google] Attract and Engage Customers with Digital Marketing: Make your website mobile-friendly

Making a website mobile-friendly means making it functional on a smartphone. In many countries, the number of smartphones has surpassed the number of personal computers. In the United States, 95% of people with smartphones search for local information on their phones. Having a mobile-friendly website has become a critical part of having an online presence.

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[Google] Attract and Engage Customers with Digital Marketing: Best practices for links and promoting a website

Links are an important way to help visitors find the information they need on your website. They’re also an important way to optimize website content for SEO, which you’re learning about in this course. This reading will help you become familiar with the best practices for internal and external links. You’ll also learn about promoting …

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[Google] Attract and Engage Customers with Digital Marketing: How a marketer increases the conversion rate of an e-commerce website

Once customers are aware of and have considered the product, the next step in the marketing funnel is to convert them into customers. This is the third stage of the marketing funnel, conversion—the process of getting a potential customer to take a desired action.

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