This may be a long year, but most videos will definitely be short. At least, YouTube certainly thinks so. The company keeps adding new features built around its short-form content… and probably for good reason. Fancy new dashboards: You can now see a breakdown of the subscribers to your channel based on content type in …
You post a video on TikTok. It gets a million views. People are making all sorts of jokes—some funny, some unbearable—in the comments. You’ve made it big. Or have you? As you look through your Shopify analytics, you realize your viral video didn’t generate as many sales as you wanted it to. Why is that? …
If you’re marketing or launching a podcast, you’ll appreciate YouTube’s podcasting guide, which covers best practices in addition to what has been working best on the platform. From soup to nuts to headphones: The 67-page guide takes you from creating a niche brand to standing out once you’re already established. The main categories include: Content …
If Fantastic Four devoured ad dollars instead of battling Doctor Doom, their members would be Alphabet, Amazon, Apple, and Meta. According to tech firm Omidia, these four tech giants will be responsible for 68% of the $500B ad revenue made by companies outside of China. Biting into TV’s ad share: Video ad campaigns are the …
Short-form content is splashed across today’s social media landscape, and it encourages marketers to push the envelope and stand out amongst the competition. Digital advertising revenue has slowed throughout 2022, but video advertising revenues remain on the up and up, as we have learned from TikTok’s recent performance. While some publishers are sharing their frustrations …
Alphabet has two updates for two separate products. One will make analytics geeks happy: Google Analytics 4 just added another suggested audience called “7-day unnotified users.” We recently introduced a new suggested audience — 7-day unnotified users. This includes app users who have not been reached via push notifications. Check it out in your suggested …
It’s hard to maintain atten–just a sec, got an email–anyway… Where were we? Yeah, focus is hard when you’re doing marketing. How do you keep writing copy when you spot an awesome article in your Twitter feed? Don’t worry, Ali Abdaal’s got some suggestions that may help. Ali shared 15 actionable tips that help him …
Maybe you wouldn’t get sick of watching your ads over and over, but your customers might… So YouTube is rolling out their new Target frequency feature globally for YouTube campaigns. The new feature lets advertisers show ads to users up to four times per week. YouTube promises their systems will optimize for maximum unique reach …
Good news for people who use their flat-screens for… not watching TV. YouTube just announced it’s bringing Shorts to TV screens, allowing users to watch and navigate popular short-form video content with their remotes. Short and narrow: The vertical format of Shorts doesn’t fit wide screens, of course, so videos will appear centered with a …
Meanwhile, over at Google HQ… Links are getting demoted: According to John Mueller, links will lose some of their ranking clout in the future. John says that the “weight of the links will drop off as Google gets better in figuring out how the content fits in within the context of the entire web.” Don’t …