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Three things we can count in the billions: Jeff Bezos’ dollars, the number of trees planted since 2020… and the number of social media users. According to the Digital 2023: Global Overview Report, Facebook and YouTube are the most used social media platforms in the world, with 2.95B and 2.5B users respectively. ⚡️THREAD: Global Social …

Read More about Social Media: TikTok is more engaging than YouTube, Meta is the most expensive

If you’re marketing or launching a podcast, you’ll appreciate YouTube’s podcasting guide, which covers best practices in addition to what has been working best on the platform. From soup to nuts to headphones: The 67-page guide takes you from creating a niche brand to standing out once you’re already established. The main categories include: Content …

Read More about YouTube wants to help you craft the perfect podcast strategy

Short-form content is splashed across today’s social media landscape, and it encourages marketers to push the envelope and stand out amongst the competition. Digital advertising revenue has slowed throughout 2022, but video advertising revenues remain on the up and up, as we have learned from TikTok’s recent performance. While some publishers are sharing their frustrations …

Read More about Short, long, or animated, video is still growing exponentially with no slowdown in sight

Alphabet has two updates for two separate products. One will make analytics geeks happy: Google Analytics 4 just added another suggested audience called “7-day unnotified users.” We recently introduced a new suggested audience — 7-day unnotified users. This includes app users who have not been reached via push notifications. Check it out in your suggested …

Read More about Alphabet: New GA4 suggested audience, affiliate links, affiliate marketing system coming to Shorts

Maybe you wouldn’t get sick of watching your ads over and over, but your customers might… So YouTube is rolling out their new Target frequency feature globally for YouTube campaigns. The new feature lets advertisers show ads to users up to four times per week. YouTube promises their systems will optimize for maximum unique reach …

Read More about YouTube adds frequency capping, you can use first-party data for TV ads, and more
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