Good news for people who use their flat-screens for… not watching TV. YouTube just announced it’s bringing Shorts to TV screens, allowing users to watch and navigate popular short-form video content with their remotes. Short and narrow: The vertical format of Shorts doesn’t fit wide screens, of course, so videos will appear centered with a …
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Meanwhile, over at Google HQ… Links are getting demoted: According to John Mueller, links will lose some of their ranking clout in the future. John says that the “weight of the links will drop off as Google gets better in figuring out how the content fits in within the context of the entire web.” Don’t …
Hope you’re sitting somewhere comfortable, because we have several Google updates for you this morning… Let’s start with video first: There are three new additions to YouTube’s advertising features, including… Moment Blast, a premium connected TV (CTV) ad placement that positions brands “looking for awareness during key moments”—like major sporting events—on YouTube Select and elsewhere. …
Ever watched a YouTuber do a Q&A? Almost every content creator does a Q&A at some point. It’s a win-win, because audiences want to know their creators better—and because it’s easy-peasy content for the creators to make. But there’s another reason these videos get so many views: The titles. Take Abroad in Japan, one of …
Isn’t it crazy how siblings can come from the same parents and be nothing alike? Sort of like today’s three Google updates… What’s your handle: YouTube is finally adding “handles,” following in the footsteps of Twitter, Instagram, and other channels. YouTube handles or “@usernames” will allow all users to interact across Shorts, channel pages, video …
The right creators can boost awareness and provide much-needed social proof for your brand. And with YouTube introducing revenue sharing for Shorts, there’s a good chance we’ll see an influx of new creators, which could give you more people to choose from. But finding quality, niche creators is hard. So how do you snatch creative, …
There’s a video on YouTube from a guy named Adam Ragusea. It’s got 19M views. The title? “Why I Season My Cutting Board, NOT My Steak.” The video did so well that Adam has used the title format successfully many times since. There’s a reason this title works so well—and it’s an easy copywriting framework …
So far, short form video platforms haven’t been able to give creators the revenue they need. Of course, that was before YouTube announced a revenue sharing option for Shorts… Influencers get first cut: Existing members of the YouTube Partner Program will earn 45% of ad revenue if their videos are used as promotional content. And …
A few years ago, millennials dominated the social landscape. But they are no longer the new savvy internet users on the block. Now, Gen Z has the attention of marketers and publishers alike when it comes to leveraging trends and measuring online behavior. Here’s why it’s crucial for publishers to capitalize on teens’ time spent …
Running a podcast and/or podcast ads? Then listen up… YouTube is dedicated: According to reports, YouTube plans to launch a dedicated homepage for podcasts. The new page will help users explore podcast episodes and creators, and will also recommend podcast content. Right now the URL is only live for US users. Twitter’s making plans: The …
