Book Summary

Continuous Discovery Habits

What’s in it for me? Uncover your customers’ changing needs.

Focusing on outcomes over outputs will help you create the right products for your customers.

Choose the right outcome, and dedicate enough time to achieving it.

The best product teams carefully map their opportunities.

Useful market research is all about asking the right questions.

Product teams need to generate lots of ideas – from their customers and from themselves.

Summary: It’s your product team’s job to carefully map the opportunities to serve your customers better, and come to an informed decision about which opportunities to exploit.