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Apps: BeReal’s new reality, and Spotify’s new climb

Uh oh… looks like BeReal is facing its first downward trend since launch.

Meanwhile, Spotify’s growth curve seems to be hitting Kilimanjaro levels.

Don’t call it a Clubhouse

BeReal peaked at 1.25M weekly downloads in August 2022. It’s seen a steep 95% decline since.

But it might be too early to call BeReal a passing fad. The app still has a steady number of daily active users, and there’s a chance seasonality is affecting download numbers.

Spotify wrapped

The popular music streaming app ended the year with 62M downloads.

Spotify ended the year with 62M downloads.

Not only that, it gained nearly a quarter of a billion new users in 2022, and has captured one billion users since 2018.

Why we care

The BeReal scenario proves that even great ideas hit a wall. Between the slump in downloads and Instagram and TikTok stealing the app’s core features, recovery is difficult, for sure. But not impossible.

And if you’ve been wanting to run ads on Spotify, now’s probably a great time to start…

Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook

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