They’re called social media influencers for a reason. In a recent consumer survey, 95% of respondents said they looked to influencers for product inspiration, and 64% said they followed influencers specifically to learn about new products. So why do only one-third of retail marketing executives call influencer marketing “very” or “extremely” important to their strategy?
Our newest survey report reveals a big piece of the puzzle: Most marketers find it difficult to connect influencer marketing with sales and measure the impact of investing in an influencer program. But that discounts the “concert effect,” which acknowledges that different touch points work in tandem. Our report reveals more:
- How retail marketing executives are measuring influencer marketing and sales
- The hurdles marketers are facing in measuring influencer impact
- Why marketers misunderstand the impact of influencers on sales
- Which platforms marketers say are influencing social commerce most
Continue reading “Consumers Reveal Their Commitment to Social Commerce Through Influencers”
The pandemic fueled a dramatic shift to e-commerce that no one saw coming. By the end of 2020, online shopping in the U.S. had increased by a whopping 44%, with online sales now accounting for 21.3% of total retail sales.
In this new world of e-commerce, there’s no dispute that manual identity reviews alone can’t keep up with the growing volume of online transactions—nor can they keep up with the increasing sophistication of fraudsters attempting to fool retailers. The potential losses due to fraud can be significant, not only in dollars but in terms of customer loyalty and brand reputation. Read this article to learn why you need automated identity verification to prevent fraud and how to create a strategy that maximizes protection and minimizes loss, including:
- How the wrong fraud detection strategy can impact your customer’s experience
- How to tell your identity verification system is working
- How to choose a third-party identity verification partner
Continue reading “Preventing Fraud in the New World of E-Commerce – A Technology Strategy to Maximize Protection and Minimize Loss”
As college campuses reopen across the country, members of Gen Z overwhelmingly report a desire to participate in activities they’ve missed. Students are looking forward to “renewing live interactions and connecting outside of their screens,” says Mark Walker, CRO at Student Beans, a youth marketing tech company. For a generation marked by hyper-entrenchment in the digital world, that’s a shift worth noting—and embracing from a marketing perspective.
But here’s the secret sauce: while college students are enjoying IRL moments, their “natural habitat” is still very much online, which means brands should develop experiences that reach them across multiple touchpoints. To guide in that process, Student Beans has created a comprehensive article that covers four tactics for marketing success:
- Personalized student loyalty programs
- Gamification for the win
- How to hone your Social skills
- The art of blending the lines between physical and digital
Continue reading “How Marketers Can Earn Gen Z’s Attention in an Omnichannel World”
As grocery retailers provide more and more restaurant-style offerings, it makes sense to look to the foodservice industry for inspiration on the latest automated solutions that drive their success.
From training to compliance to product recalls and more, this new class of automation can help grocery retailers enable operational excellence and address evolving customer demands. In this article, you’ll discover 5 lessons grocery retailers can learn from restaurants, and the new class of technologies that facilitate these changes. You’ll learn:
- The benefits of digitizing operational procedures for quality, compliance, food safety, environmental health and safety, customer experience, and more
- How to manage incidents, product withdrawals, and recalls with speed and accuracy
- How automated solutions can help you manage and monitor supplier- and product-related quality, risk, compliance, and performance
Continue reading “5 Lessons Grocery Retailers Can Learn from Restaurants and Technologies to Facilitate”
Many consumers appreciate the convenience of both click-and-collect and delivery services for their grocery shopping. Discover how RFID technology can help in this article.
Due to the surge in online ordering in 2020, many grocers were forced to implement makeshift solutions to accommodate this demand. These solutions often burdened retailers with additional labor expenses for in-store picking, among other costs. Retailers continue to face pressure on their labor costs in the wake of the pandemic amid widespread staff shortages that are driving up wages.
RFID technology has long been gaining traction in grocery, but it has lagged behind the more widespread deployments that have benefited other industries. This article explores some of the key opportunities RFID technology delivers for grocery business stability, including:
- Inventory accuracy
- Shrink reduction
- Enhancing the in-store experience
Continue reading “RFID to achieve a frictionless grocery experience”
Customers expect consistent experiences across all touchpoints — retailers must be able to offer the same level of personalization, regardless of whether they are shopping in-store, on their laptop, mobile device, or on their social media apps.
To deliver on this, brands are making omnichannel and engagement strategies interconnected and interrelated across the shopping journey.
Read this guide and you’ll learn:
- The elements of an omnichannel engagement strategy
- Key considerations when building an omnichannel solution
- The importance of omnichannel context
Read this article to learn how to deliver cohesive, personalized experiences for your customers, and what you should know when choosing an omnichannel customer engagement platform, regardless of whether they’re shopping online or in-person. Continue reading “How to deliver true omnichannel engagement in retail”