Building a home studio
The global pandemic forced us to work from home, but the ease of cloud-based communication and collaboration tools could keep us there. Zoom, Twilio, Vonage and Slack are just some of the cloud solutions that make up a market worth $12 billion. If you’re spending the majority of your working day on video conference calls, it is worth thinking about presentation — of yourself. Maybe the term ‘home studio’ is over selling it, but there are some simple things you can do when it comes to audio, lighting, camera and background to pretty yourself up a little.
Privacy also matters
Zoom is ahead of the pack when it comes to privacy. The platform is the first to offer end-to-end encrypted video calls. This will be of particular interest to education and medical sectors. Zoom classes have raised privacy concerns as the boundary between home and classroom blurred while tele-health services have raised concerns about cyberattacks and fraud.
Maybe just lock the door
Creating the perfect presentation from home isn’t easy, especially if you’re just learning. Taking privacy into consideration adds another element to the equation. Sometimes though, simply locking the office or bedroom door should be the first step, especially if you’re on live television.
Marketing spend and transparency
While the changes in consumer behaviour as a result of COVID-19 are well documented, changes in marketing spend and trends are also emerging. A recent report has found that decreased marketing budgets have moved from traditional channels to paid search, social and PR. The renewed interest in PR is focussed on building trust.
The changing purpose of marketing
Trust and transparency is part of a changing focus for the marketing function. Marketing is largely being relied upon to head the organisation’s response to the pandemic. Consumers expect brands to act when it comes to social issues and offer a brand experience that takes into account social distancing and related health concerns.
Big tech is already acting
Earlier this year, in an attempt at transparency Google announced the phasing out of third party cookies. This week, it announced another change in its personalised ad service. Housing, employment and credit services will no longer be able to target by gender, age, parental status, marital status or zip code. Meanwhile, Instagram is cracking down on hidden advertising in posts. Influencers will now have to disclose if a brand has paid them to post about products.
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