Though you might not be aware of it, machine learning algorithms are already seeping into every aspect of human life, becoming more and more powerful as they continue to learn from an ever-increasing amount of data. The Master Algorithm (2016) provides a broad overview of what kind of algorithms are already out there, the problems …
When you encounter a complex problem, think of the classical elements once believed to be the essence of nature and matter: Earth, Air, Fire, and Water. With The Five Elements of Effective Thinking, you’ll learn how to think effectively and realize your full potential. Using as an organizing principle the four elements – earth, fire, …
Google’s automated bidding strategies promise to handle all the heavy lifting. You set a goal—like Maximize conversions or Maximize clicks—and you watch Google do its thing to bring you the results you want. Easy, right? Spoiler alert if you set your campaign to anything other than Manual CPC when you first create it, you’re not …
Plenty of online marketers believe messaging and copywriting are the same thing. But surprise, surprise… they actually aren’t. As Emma Stratton shows in her short LinkedIn post, the two are quite different. They’re also “best buddies,” working together to help you tell a positive and consistent story about your business. Messaging is what you say …
Head’s up: Twitter wants to bring more transparency to the feed. So the platform has updated its Paid Partnership policy, urging brands, influencers, and creators to add an #ad hashtag in sponsored tweets. Everything out in the open And just so you know, Twitter says certain organic, non-promoted Tweets can still be considered “paid product …
Looks like you’re on the brink of finding out exactly how much your audience engages with your content… Google just announced scrollend, a new JavaScript event for Chrome that fires when a user stops scrolling, allowing you to identify that particular point on your website. So what? Well, first of all, the scrollend event can …
We all know how exhausting having to control your Facebook advertising budget is. Afterall, costs are rising and you need to make sure you stay profitable. … Which is where cost caps come in handy. If you’re looking for more ways to optimize your ads account, it might be time to update your bid strategy. …
No, this is not discrediting ChatGPT in any way. It is an extremely powerful tool, certainly. But Miriam Elis conducted a little test to see whether ChatGPT could replace a human local SEO consultant, and… well, the AI provided misleading SEO guidance at best. Here are some of the “answers” it gave… Error #1 – …
Like badges? Then you’ll like this… Meta is launching a Certified Company program that recognizes businesses with expertise in digital advertising. Why the fuss This is the first certification Meta plans to offer to entire organizations. We’re talking brands, businesses, and agencies instead of individuals only. Companies will have to achieve “a threshold of individual …
Today’s social media news is all about high returns, either by leveraging high search intent, platform teamwork… or both. So let’s jump in… Hello, new targeting Twitter is beta testing Search Keyword Ads, a new ad type you can use to place ads among specific search results. Today we are rolling out Search Keywords Ads …
Brand marketers know that having a public relations response plan is stressful — but necessary. Make sure you’re equipped to handle any PR challenge with your influencer marketing campaign. In this guide you’ll learn: How to create a PR response plan When you will need a PR response plan How to handle a PR issue …