Content creation is the lifeblood of any successful blog. Yet, many marketers and writers struggle with developing high-quality content consistently to meet the demands of their target audience. In fact, one study found that almost two-thirds of marketers across for-profit and non-profit organizations find it difficult to develop and implement a scalable content strategy.
If this sounds like you, it is time to start focusing on ways to keep outputting high-quality content, especially if you realize traffic growth and engagement are becoming stagnant or declining. That’s where scaling your content development comes in – producing more without compromising on quality so you keep attracting readers. How do you do that? Below are some tips to get you started. Continue reading “7 Tips to Scale Content Development”
Developing a content marketing strategy is an essential part of your brand’s success. Without one, your chances of failure are more significant, and you risk having your efforts go to waste. Having a strategy will give you a better chance of success, but developing one will take some time, but in the end, it’ll be worth it.
Content is king, they say. While that may be true, “content” is a technical term – soulless. What’s missing in today’s “digital content” is digital storytelling. Content on its own could mean an image, a text, or even just a combination of words. Words alone can be empty and without a positive aspect, will remain unheard, and won’t create a single ripple among our audience on the online surface. Digital stories, on the other hand, do.
Everyone knows that Google Analytics(GA) is a necessary, and business-changing tool. However, just the word “analytics” is often enough to send any marketer running in the opposite direction. This article is an easy-to-follow guide to getting started with Google Analytics. You’ll learn how to set up your account, implement goal tracking, and use a simple tool to tag the traffic that’s important to you. You’ll also learn about the 5 reporting suites inside GA, and identify the reports that matter to your business. By the time you’re done, you are way more confident in your ability to navigate and reap the benefits of Google Analytics.
What You’ll Learn:
Set up your Google Analytics account
Identify what reports you should be using to gain insights from your data
Understand the basics of google analytics, including the 5 reporting suites, goal setting, and tagging your traffic
Search Engine Optimization (SEO) is undoubtedly one of the most important factors in great website building. In this training, you’ll learn the Technical SEO methods and tactics you can use to help improve your rankings without sacrificing your user’s experience. You’ll also get recommendations on SEO Tools that work with your WordPress website.
What You’ll Learn:
Connect your website to Google Search Console
Utilize SEO WordPress Plugin Yoast SEO
Ensure your website meets essential Technical SEO standards and recommendations
Lead Magnets are one of the most powerful tools in your arsenal to convert traffic into leads, helping you to build a list of prospects that you can nurture over time. In this article, you’ll learn how to create a Lead Magnet that drives a steady stream of leads to your business. Upon completion, you’ll have a Lead Magnet that will provide your customers with more value and keep them coming back for more.
What You’ll Learn:
Learn the process to build a Lead Magnet that increases the number of leads and customers you’re attracting to your offers
Optimize and improve your Lead Magnet using the Lead Magnet Checklist