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Copywriting: The difference between messaging and copywriting – and when to use each

Plenty of online marketers believe messaging and copywriting are the same thing. But surprise, surprise… they actually aren’t. As Emma Stratton shows in her short LinkedIn post, the two are quite different. They’re also “best buddies,” working together to help you tell a positive and consistent story about your business. Messaging is what you say …

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Meta: Yay, you can now certify your brand or agency

Like badges? Then you’ll like this… Meta is launching a Certified Company program that recognizes businesses with expertise in digital advertising. Why the fuss This is the first certification Meta plans to offer to entire organizations. We’re talking brands, businesses, and agencies instead of individuals only. Companies will have to achieve “a threshold of individual …

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Social Media: Twitter is testing new targeting options, Meta needs partners

Today’s social media news is all about high returns, either by leveraging high search intent, platform teamwork… or both. So let’s jump in… Hello, new targeting Twitter is beta testing Search Keyword Ads, a new ad type you can use to place ads among specific search results. Today we are rolling out Search Keywords Ads …

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