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E-commerce apps ad spending drops

Looks like budget cuts have reached the e-commerce SaaS industry… According to a new AppsFlyer report, ad spend for e-commerce apps went down by more than 50% globally compared to last year. $6.1B spent by eCommerce app marketers on user acquisition worldwide from July 2021 to July 2022. However, this represented a significant 50% drop …

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Book Summary: Stop. Think. Invest. – A Behavioral Finance Framework for Optimizing Investment Portfolios

Stop. Think. Invest. (2022) takes a look at behavioral economics, a field of study that explores the roles of human emotion and behavior in financial decision-making. It examines how people’s unconscious biases and inherent aversions influence their decisions in every aspect of the investment process.

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Book Summary: The NFT Handbook – How to Create, Sell and Buy Non-Fungible Tokens

The NFT Handbook (2022) is your go-to guide to “non-fungible tokens” – a new kind of digital asset that’s changing the way we think about ownership in the internet age. Written by two leading experts on NFTs, this explainer covers everything from how NFTs work to how you can enter this booming global market.

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Book Summary: Reimagining Capitalism in a World on Fire – How Business Can Save the World

Reimagining Capitalism in a World on Fire (2020) asks us to rethink the way our economic system functions if we’re to survive our current crises, like climate change, inequality, and authoritarian populism. In this guide to the future, Rebecca Henderson describes how we must instill purpose into our business ventures, so that they create shared …

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Book Summary: The Economics of Sustainable Food by Nicoletta Batini – Smart Policies for Health and the Planet

Public debate on climate change continues to focus intensely on the energy sector and how best to replace fossil fuels with renewable sources of energy. But there is a blind spot: Agriculture accounts for at least one-fifth and possibly more than two-thirds of the world’s greenhouse gas emissions, while livestock alone produces about 15% of …

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Book Summary: Your Money or Your Life by Vicki Robin and Joe Dominguez – 9 Steps to Achieving Financial Independence

Your Money or Your Life (1992) is a nine-step guide to taking control of your finances – so you can enjoy your life rather than just make a living. You’ll learn how to adjust your attitude toward your money and time, get out of debt, start saving, and ultimately reach Financial Independence.

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Make Payment Optimization a Part of Your Core Payment Strategy

Decrease Payment Processing Fees and Increase Your Sales Throughput While Being PCI Compliant. Getting locked in with a single Payment service provider (PSP) can lead to loss of flexibility, higher payment processing costs, lost sales due to false-positive declines, and loss of control over payments data – putting a strain on revenues. Fortunately, payment optimization …

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