Build (2022) is a self-styled “mentor in a box” – an encyclopedia of business advice about everything from getting a job and managing a team to telling a story around your product and being a successful CEO. A mentor is an absolute must-have for anyone who aspires to start and run a business – but …
Zero to One (2014) offers advice to start-up founders. It shows how to establish a monopoly by creating proprietary technology, a strong brand, scalable products, and by using network effects.
Good to Great (2011) presents the findings of a five-year study by Jim Collins and his research team. They identified public companies that had achieved enduring success after years of mediocre performance and isolated the factors that differentiated those companies from their lackluster competitors. These factors have been distilled into key concepts regarding leadership, culture, …
Calling Alibaba “the Amazon of China” understates its influence. Chinese shoppers visit Alibaba’s Tmall and Taobao sites for everything from groceries to SUVs to fake girlfriends. Alibaba has more customers than the US has citizens. The heart of the Alibaba story is founder and CEO Jack Ma. Author Duncan Clark, an American working in China, …
You’ll learn everything about user acquisition & growth marketing, focused on early-stage startups. A bit of background. Seth Godin wrote the other day… Marketing used to be advertising Now, marketing is everything you do. And he’s right—marketing now touches on almost every aspect of the business. What used to be an industry of ad agencies …
Are you a dreamer, or a doer? Dreamers have plenty of ideas – but because they lack expertise at execution, none of their ideas become realities. Fortunately, anyone can learn to execute and get things done, according to entrepreneurial wunderkind Kim Perell. Her easy-to-follow, often inspirational autobiography plus start-up manual teaches the fine art of …
Opening your own business is one of the smartest things you can do in today’s economy. Millions of people are out of work, corporate job opportunities are on the decline, and people from across all socio-economic groups are fed up with working for others and want to begin building their own dreams. That’s why so …
It is one of our saddest economic statistics: More than half small businesses fail within a few years of startup. Unlike the cheery pictures presented in advertising or the success stories showcased on Shark Tank, a significant percentage of fledgling enterprises sputter and eventually die. Only 1 in 43 has any employees after 10 years. …
