Information Resource for Marketing, Lifestyle, and Book Review
Calling Alibaba “the Amazon of China” understates its influence. Chinese shoppers visit Alibaba’s Tmall and Taobao sites for everything from groceries to SUVs to fake girlfriends. Alibaba has more customers than the US has citizens. The heart of the Alibaba story is founder and CEO Jack Ma. Author Duncan Clark, an American working in China, …
Continue reading “Book Summary: Alibaba – The House That Jack Ma Built by Duncan Clark”
You’ll learn everything about user acquisition & growth marketing, focused on early-stage startups. A bit of background. Seth Godin wrote the other day… Marketing used to be advertising Now, marketing is everything you do. And he’s right—marketing now touches on almost every aspect of the business. What used to be an industry of ad agencies …
Continue reading “Systematic Approach for User Acquisition and Growth Marketing”
Are you a dreamer, or a doer? Dreamers have plenty of ideas – but because they lack expertise at execution, none of their ideas become realities. Fortunately, anyone can learn to execute and get things done, according to entrepreneurial wunderkind Kim Perell. Her easy-to-follow, often inspirational autobiography plus start-up manual teaches the fine art of …
Opening your own business is one of the smartest things you can do in today’s economy. Millions of people are out of work, corporate job opportunities are on the decline, and people from across all socio-economic groups are fed up with working for others and want to begin building their own dreams. That’s why so …
It is one of our saddest economic statistics: More than half small businesses fail within a few years of startup. Unlike the cheery pictures presented in advertising or the success stories showcased on Shark Tank, a significant percentage of fledgling enterprises sputter and eventually die. Only 1 in 43 has any employees after 10 years. …
Continue reading “Against the Odds: Startups that Make It by Derek Lidow”