Dr. Zinsser is the director of the Performance Psychology Program at the West Point Military Academy. Dr. Zinsser helps soldiers, athletes, and business leaders win their “First Victory” before big performances. He helped quarterback Eli Manning achieve his “First Victory” before Super Bowl 42 by getting him to believe he was as good as any …
Proust and the Squid (2007) tells the fascinating story of how the human brain learned to read. From the invention of the first writing systems to our brain’s amazing capacity to rearrange itself, reading expert Maryanna Wolf explains how the incredible skill of reading developed over the course of human history. That is, how it …
Carbon has gotten a bad rap. Joined by two oxygen atoms, it transforms into carbon dioxide, the greenhouse gas that human activities are adding too much of to the atmosphere. But carbon also is the element that makes life on Earth possible. This article offers a fascinating look at the science, history, and culture of …
Think of an apple. In your mind, you can see its red color, feel its smooth surface, smell its sweet fragrance, take a bite and listen to its crunch. All the signals you perceive originate from the apple: visual, tactile, olfactory, gustatory and auditive. Combine all these senses, and you really know what an apple …
