Grant Cardone 10X Rule as The Only Difference Between Success and Failure

The 10X Rule by Grant Cardone is a game-changing blueprint for success. It challenges conventional wisdom and pushes you to think bigger than ever before. Cardone's powerful insights and practical strategies will revolutionize your approach to goal-setting and achievement.

Ready to supercharge your life and career? Dive into this review to discover how the 10X Rule can propel you towards unprecedented success.

Genres

Business Life, Motivation, Self-Esteem, Self Help, Personal Development, Productivity, Psychology, Leadership, Entrepreneurship, Money, Investments, Career Success, Systems and Planning, Management, Self-Improvement

Book Review: The 10X Rule - The Only Difference Between Success and Failure

The 10X Rule presents a straightforward yet potent principle: to achieve extraordinary success, you must set targets ten times higher than initially planned and take ten times more action than you think necessary. Cardone argues that most people underestimate the effort required for success, leading to mediocre results. He encourages readers to embrace "massive action" as the key to unlocking their full potential.

The book is divided into two main parts. The first explains the 10X Rule concept and why it's crucial for success. Cardone emphasizes that average thinking and actions lead to average results. He urges readers to adopt a mindset of extreme ownership and responsibility for all aspects of their lives.

The second part offers practical strategies for implementing the 10X Rule. Cardone provides guidance on goal-setting, time management, and overcoming common obstacles like fear and procrastination. He stresses the importance of maintaining a positive attitude and viewing challenges as opportunities for growth.

Throughout the book, Cardone shares personal anecdotes and examples from successful individuals who've applied 10X thinking. He challenges readers to push beyond their comfort zones and commit to extraordinary effort in pursuit of their goals.

Review

The 10X Rule offers a refreshing perspective on success and achievement. Cardone's no-nonsense approach and emphasis on massive action provide a much-needed wake-up call for those stuck in mediocrity. The book's core message is simple yet profound: success requires far more effort than most people realize or are willing to invest.

Cardone's writing style is direct and engaging. He doesn't sugarcoat the challenges of achieving extraordinary success but provides practical strategies to overcome them. The book's structure makes it easy to follow and implement the 10X principle in various aspects of life.

One of the book's strengths is its ability to shift the reader's mindset. Cardone effectively challenges limiting beliefs and encourages thinking on a grander scale. This perspective shift alone can be transformative for many readers.

However, the book's repetitive nature may frustrate some readers. Cardone hammers home the 10X concept throughout, which can feel redundant at times. Additionally, his aggressive approach might not resonate with everyone, particularly those who prefer a more balanced or nuanced view of success.

Despite these minor drawbacks, The 10X Rule remains a valuable resource for anyone looking to achieve extraordinary results. It's particularly well-suited for entrepreneurs, sales professionals, and ambitious individuals across various fields. The book's principles can be applied to both personal and professional goals, making it a versatile guide for overall life improvement.

In conclusion, The 10X Rule is a powerful call to action that challenges readers to dream bigger and work harder. While it may not provide a one-size-fits-all solution, it offers a compelling framework for those willing to commit to massive action in pursuit of their goals. Whether you're just starting your career or looking to break through to the next level of success, Cardone's insights can provide the motivation and strategies needed to excel.

Recommendation

If you want to succeed, says sales training expert Grant Cardone in this best-selling motivational manual, set goals 10 times higher than you’d like to reach, and put in 10 times the effort that you anticipate is necessary. Cardone says you must value success highly enough to strive toward it resolutely. He tells you how to set a high bar for yourself so you can leverage the power of working intelligently and extremely hard. While he writes provocatively, his basic premise – multiply by 10 – is pretty simple. We suggest his advice to anyone seeking a quick, quirky motivational boost.

Take-Aways

To succeed, set targets, work systematically, network and use your time effectively.
Follow the “10X rule” to success: Set goals 10 times higher than you want to attain, and perform 10 times the effort you think necessary to achieve your goals.
Without success, societies – like Ancient Rome – grow stagnant and wither.
“Normal” employees, executives and organizations “blend in more than they stand out.”
Even doing nothing takes effort.
If you’re retreating, recognize the energy that backward movement demands. Dig in your heels and apply your efforts toward success instead.
“Massive action” doesn’t mean counting the hours you work. It means ignoring them.
Make your business invulnerable to competition; make competitors keep up with you.
The world accepts that you should set limited goals because they are attainable.
When the global economy goes through a contraction, most people strive for safety, not success. In hard times, strive to expand.

Introduction

Success doesn’t have to be complicated and elusive. Instead, success can be as simple as dreaming big and going all out. In this book review, you will learn about the basics of the 10X Rule and why it can help you achieve any dream.

The 10X Rule (2011) provides clear indications for how to best plan your road to success. These summary will teach you why this little-known strategy works and how to put it into action, while also giving you the tools you need to become more successful than you ever thought possible.

How massive dreams and massive action can help you achieve your goals.

READ THIS BOOK SUMMARY IF YOU:

Are interested in the psychology of success
Seek inspiration for chasing your dreams
Want new strategies for attaining your personal and professional goals

Getting what you want isn’t as difficult as it seems. Success really boils down to two basic steps: designing big goals that are exciting and inspiring, and doing everything imaginable to make those dreams a reality. Whether you want to make more money, improve your relationships, or publish the next great novel, dreaming big and acting big will help you achieve success. This is the truth of the 10X Rule.

What is the 10X Rule?

The 10X Rule is a challenge to balance big plans with big actions. In order to be successful at anything, set a goal that is 10 times greater than what you think you want, or what you think you can achieve. Then, reach your goals by doing 10 times more than that goal requires. The key to success is setting massive goals, figuring out the actions that those goals require, and then going above and beyond those measures.

The 10X Rule can apply to any area of life: your relationships, your career, your finances, or your vocation. For instance, if you’re feeling dissatisfied with your marriage, don’t simply say to yourself that you want a better relationship. Instead, choose a goal that’s 10 times bigger. Decide that you want your marriage to achieve new levels of intimacy and passion. Don’t decide that you want your love to be as strong as it was during your newlywed phase. Decide that your love should be bigger and stronger than it’s ever been.

Now that you have your massive goal, consider what you need to do to make that goal a reality. Ask yourself: What would need to happen for me to love my spouse even more? Do you need better ways of communication or a more exciting sex life? Do you need to spend more time together, or do you need to find ways to support one another’s individual goals? Be as thoughtful as possible, and discern what your goals demand from you.

Then, go above and beyond your own strategy. If you want to fall madly in love, don’t just have a weekly date night at Applebee’s. Surprise your spouse with an exciting mystery date, or plan a weekend getaway. If you want your communication to improve, don’t just go to couples’ therapy. Write your spouse a love note. Tell them all the reasons why you care for them and why you’re committed to creating the best possible marriage.

The 10X Rule is a demanding process; you’ll find that it gives as much energy as it takes. Once you experience success, you’ll feel motivated to keep dreaming big and working hard.

The Cause of Failure

Poor planning and improper goals are the most common sources of failure. People often fail to accurately calculate how much effort their goals require. They also typically fail to gauge how much adversity they’ll encounter. Be generous with your planning phases. Give yourself the freedom to brainstorm about all the challenges you might face. Don’t let this process intimidate you. Instead, get excited about the process of creative problem-solving.

Another frequent mistake is choosing the wrong goal. Most people focus on objectives that are too small. When you choose a goal that’s too small, you’re chasing a dream that you don’t actually want. Consequently, it’ll be more difficult to overcome adversity. If you choose a big goal, a goal that you really, truly desire, that goal will help you stay motivated during your darkest hour. If you want to be a filmmaker, don’t limit yourself to short films or commercials. Challenge yourself to direct a full-length feature. If this idea gets you excited, you’ll have the energy to push on, even when one of your actors decides to pull out, or you lose your cinematographer. If you want something enough, you’ll find the energy and creativity to solve any problem.

Setting a big goal will also come in handy if you come up short. Which of these options sounds better: earning 50% of your $10,000 goal, or earning 50% of your $1 million goal? Dream big. That way, even if you don’t meet your expectations, you’ll still accomplish a lot.

Finally, your actions will rise (or fall) to meet your goals. If you decide to write a novel, you’ll get up earlier to squeeze in a few hours of writing before your workday begins. If you want to earn $1 million this year, you’ll devise the best business strategy of your career. But if you set low expectations, your performance will be average. In order to get the best from yourself, expect the best. Never reduce your goals. Instead, increase your actions.

The Importance of Success

Your personal performance will improve if the stakes are high. Some people try to comfort themselves by saying that success doesn’t matter. Don’t be lulled into this passive strategy. Success does matter.

Think about your chosen goal. Success matters for your marriage because you love your spouse. Success matters for your career because you want to retire well. Success matters for your personal dreams because you only have one life. It matters that you write your novel, make bank, or live happily ever after.

Don’t Kid Yourself

When you look at the most successful people, it’s easy to assume that those people are simply lucky. If you notice this belief creeping into your mind, banish it.

An achievement that looks like an overnight success is actually the result of years of behind-the-scenes toil. Colonel Sanders pitched his idea for Kentucky Fried Chicken over 80 times before anyone took an interest. Sylvester Stallone wrote the script for Rocky in three days, but he was flat-broke when he was pitching it. Nobody took Walt Disney seriously when he decided that he wanted to open an amusement park.

No one has ever had it easy. Success never falls into anyone’s lap. Every success story has its share of toil and discouragement, so make peace with the fact that these are the realities of pursuing a dream. Accept that you will have to work hard and endure rejection.

Furthermore, there is no such thing as a success shortage. Just because others succeed doesn’t mean that there’s less left over for you.

Don’t Be a Victim

Those who don’t achieve success have the shared habit of making excuses for their shortcomings. Their marriage failed because their spouse is too selfish. Their business failed because the market was in a bad place. They never made that movie because they just didn’t have the right personality for Hollywood.

If you want to be successful, assume that the circumstances of your life are the result of your choices. Take responsibility for everything. You’ll find that this proactive approach is far more energizing than playing the victim. Once you decide that your behaviors have the power to shape your life, you will feel empowered to take action.

The Four Degrees of Action

There are four degrees of action: doing nothing, retreating, action, and massive action. All of these require the same amount of work. All of them can be exhausting. The trick is to choose the proper course:

Doing nothing: Doing nothing is what happens when you allow your circumstances to dictate your actions. You write a script, but no one wants to back it, so you give up. You want to write a book, but you never put down a single word. You want to make more money, but you never look through job postings or seek out a recruiter. Oddly enough, doing nothing can be draining. It takes a lot of energy to drag your feet to the computer, to procrastinate instead of searching for jobs, to complain and whine instead of taking action. When you’re doing nothing, you’re also searching for reasons why you can’t pursue your dream. You’re making up chores to complete so you won’t have to write. You’re bemoaning the cruelty of Hollywood instead of finding more producers. Doing nothing is just as exhausting as doing something, only it doesn’t come with any rewards.

Retreating: If you find yourself retreating from your dreams, you’re probably afraid of success. Retreating is when you consciously or unconsciously sabotage your desires. Like doing nothing, a retreat can be exhausting. Instead of going to therapy with your partner, you pick fights. If a recruiter reaches out, you ignore the email. Instead of pursuing your dream of being a writer, you’re focusing on your backup plan by applying for jobs in advertising. Those who retreat choose to stay in a state of victimhood. If their relationships fail, they declare that they’re destined for loneliness. If they don’t find another job, they conclude that the world is against them.

Action: Normal levels of action are the most common. It’s a deceptive path because it’s what everyone else is doing, so it feels normal and acceptable. Maybe you really want a new job, but you only fill out one application a week. At this rate, you probably won’t get hired in the near future, but you’ll be able to live under the illusion that you’re doing your best to change your circumstances. If you want to attract new clients for your business, maybe you only make one cold call each day. This is a good step because it’s at least something, but it probably won’t yield the results that you’re seeking.

Massive action: Massive action inspires the most motivation and satisfaction. When you take massive action, you’ll achieve big results and you’ll want even more. If you want to build your client base, make 30 cold calls each day. If you want to write a novel, challenge yourself to write 10 pages a day instead of just one. If you want to overhaul your marriage, go all out with your romantic gesture of choice. Your massive action will inspire massive results, and give you the energy to keep going. Not all of your cold calls will go as you hope, but the positive ones will bolster your morale. Your 10 pages of prose might not be perfect, but they’ll enable you to create at least a few literary nuggets of gold, and that satisfaction will make you want to sit down at your writing desk again the next morning. When you see your partner smile at that bouquet of snapdragons, you’ll feel inspired to do something else kind. Massive action produces the best results and also gives you the energy to keep going strong.

Don’t Be Realistic, and Don’t Compete

Realistic thinking is an illusion. There is no such thing as being realistic. Realism is simply defined by what everyone else is doing. Don’t be limited by the expectations of others, and don’t hold yourself to anyone’s standard except your own.

Competition perpetuates the limitations of so-called realism. When you decide that you want to compete, you are deciding to do what other people do. You’re opening a similar business, writing a similar book, or making a similar marriage. However, your dreams are yours alone. It’s not your dream to reinvent Google. It’s your dream to come up with your own brainchild. It’s not your dream to rewrite 50 Shades of Grey. You are called to tell the stories that only you can tell.

Don’t make competition your goal. Instead, focus on domination. Steve Jobs didn’t invent another cellphone. He created something that completely changed how humans communicate. Be the person who changes everything. Don’t worry about keeping up with other people. Concern yourself with doing something completely different. Then, everyone else will be running to keep up with you.

Obsessions is a Gift

Being obsessed with your goals is a gift, not a burden. Have you ever had the experience of being in the zone? That mental space in which your inspiration seems to flow naturally, and your actions are perfectly in sync with your ideas? Maybe being in the zone happens when you’re working on a novel and all of your subplots suddenly come together seamlessly. Maybe it happens when you’re playing football and all of your moves lead you straight to the end-zone. Maybe you’re brainstorming a new advertising strategy and you feel like you’re generating one great idea after another.

This type of productivity is the result of obsession. When your work is allconsuming, you’ll generate your best results and experience higher levels of satisfaction. Obsession isn’t unhealthy. It’s the headspace that comes with intense focus and peak performance. Those who demonize the obsession mindset are people who aren’t willing to rise above normal levels of action. They don’t understand the benefits of obsession because they’ve never experienced the productivity and satisfaction that it generates. When your goals become exciting enough to take over your time and mental energy, don’t fight it. Recognize that obsession is a sign of productivity and passion, and accept that it will lead you where you want to go.

Use Your Fear

If your dream is to write a great novel, the idea of sitting down to write might be a little terrifying. After all, pursuing your goals can come with risks. What if your novel doesn’t sound as good on paper as it does in your head? What if you ask for a promotion and your boss says no? What if you actually make your feature film, but it’s not as amazing as you had hoped?

When you experience these moments of fear, pay attention. Use that fear to identify the activities and dreams that matter most to you. If you’re terrified of writing a novel, that’s probably a sign that your novel really matters to you. You’re afraid to mess up because you care so much about the project. If you’re afraid of a promotion or directing your movie, there’s a good chance that those endeavors are what matter most to you.

Don’t shy away from the things that scare you. Instead, remember that you’re probably afraid of the things that you deeply care value. When your fears creep up, don’t run away. Charge toward the dreams that intimidate you the most, and tackle them. Fear has the power to uncover your true values and dreams, so pay attention to the things that scare you, and pursue them in spite of your anxiety.

Summary

Setting “10X” Targets

To succeed you need to set targets, work systematically and doggedly, use time effectively and network. When you consider your life, you may see that you succeeded in the past when you put in 10 times more effort than most other people. Those who’ve achieved enormous success in the arts, philanthropy, politics, athletics or entertainment all followed the 10X rule.

“The 10X Rule is the one thing that will guarantee that you will get what you want in amounts greater than you ever thought imaginable.”

Develop the capacity to foresee how much work you and your colleagues must sustain to achieve your targets. Then, set goals 10 times higher than that and undertake 10 times the effort that initially seems necessary. That’s what it takes to follow the 10X rule.

Four Mistakes

People tend to make four types of mistakes when they begin applying the 10X rule:

“Mistargeting” – They set limited goals whose targets don’t galvanize them.
“Severely underestimating” – They don’t realistically assess what it will take in effort, capital and gumption to achieve their objectives.
“Spending too much time competing” – They let their competitors dictate their pace of work and their goals.
“Underestimating the amount of adversity” – They don’t correctly envision the challenges they face.

Meaning of Success

Each person conceives of success differently. No matter how you define it, you must value success highly and strive to attain it. Success shapes the welfare of individuals, families and groups. Without it, societies can’t prosper and survive.

“You must think in terms of being everywhere at all times. This is the kind of 10X mind-set necessary to dominate your sector.”

Success means growth. History provides lessons of the consequences of an end of growth. Ancient Rome and Communist Russia, for example, both crumbled when they stalled. Success and the pursuit of success ensure societal survival.

Embrace Your Potential

Most people don’t consider success all that important, or they think that only other people can achieve it. Or they want only a little success, believing that would tide them over. These attitudes explain why most people don’t get anywhere. How much of your potential do you use? You might feel uncomfortable with the answer. If you don’t think success is imperative, you won’t live up to your potential. People may spend their lives explaining why they didn’t succeed. This could happen to you if you regard success as just another option rather than as something you must attain.

Take Responsibility

To decide your direction in life, accept responsibility. People who shirk responsibility don’t reach their highest potential level of achievement. High achievers accept responsibility for their success or failure. They don’t blame other people. They take charge of what happens. Those who think of themselves as victims tend to hand control of their lives over to someone else. They never understand their own capacities.

“Four Degrees of Action”

Individuals often fail because they don’t act appropriately. In most circumstances, you have four choices, but most people use only the first three:

“Do nothing” – Passivity brings failure.
“Retreat” – Giving up gets you nowhere.
“Take normal levels of action” – Doing just enough allows people to plod along.
“Take massive action” – Only a few outstanding people take massive action. Among other things, taking massive action means to stop measuring how much time you work.

“Success provides confidence, security, a sense of comfort, the ability to contribute at a greater level, and hope and leadership for others in terms of what is possible.”

Any individual might take one of these actions at some time or another. Everybody has the capacity for each step. You might apply a normal degree of action to a healthy lifestyle and yet embrace massive action on “destructive habits” that undermine it. People may succumb to passivity and never understand that even doing nothing takes effort. Those who succumb to ennui, self-satisfaction or “lack of purpose” waste a lot of energy and precious time justifying their behavior – especially to themselves.

“Retreaters”

People who retreat often fear success. Perhaps a retreater tried hard and failed, and so fears trying that hard again. Retreaters waste time making excuses for their fears. Yet they seldom fear the failure they suffered; rather, they are afraid of what they see as the meaning of that failure and how badly they felt about themselves afterward. Like doing nothing, retreating takes effort. It’s exhausting to urge yourself not to try, to fight against the innate desire to achieve. Wasting time hiding out, dodging opportunities and effort takes more energy than actual work.

“The most successful follow up every action with an obsession to see it through to a reward.”

If you claim that you can go no further in your arena – business, self-growth, healthy behavior, intimacy, creativity, political involvement, whatever it is – you are retreating. If you choose to remain a server in a restaurant and give up acting, that’s a retreat. If you decide that no one in your field will hire you and you stop looking for work, that’s a retreat.

“Customer service is the wrong target; increasing customers is the right target.”

Usually, no one can talk a retreater out of retreating. They take all the willpower they applied to going forward and apply it to moving backward instead. If you’re retreating, recognize the energy that demands. Dig in your heels and apply your efforts toward beginning to move ahead again.

“Normals”

Most people are normals. They do just enough work and live with just enough verve to have fundamental, if plodding, lives. One mark of normal employees, supervisors, bosses or organizations is that they “blend in more than they stand out.”

“Criticism is not something that you want to avoid; rather, it’s what you must expect to come your way once you start hitting it big.”

As long as times are good, normals thrive, in their limited way. But the moment an economic downturn or financial crisis hits, normals suddenly realize that their cherished, easy way of life is under threat. In such times, a normal lifestyle may be irrevocably damaged. But most people accept being unexceptional and do just enough to survive. A penchant for the average means you giving up on your dreams.

“Regardless of how superior your product, service, or proposition is, I assure you that there will be something you don’t anticipate or correctly plan.”

Instead, reach for your dreams. Instead of being average, use the 10X rule and break out of the routine. Being average is being “less than extraordinary.” You can’t expect to lead an extraordinary life or live in extraordinary circumstances if your efforts are only average or slightly above average. If you have above-average capabilities, but you behave or perform in an average way, you are being passive or retreating If you have more vigor and originality than you apply to your daily life, use it. Don’t insist on remaining average? No one wants to buy an average product. No advertiser ever promotes anything as being average. To make your life extraordinary, you must embrace the massive action.

Massive Action

Spending time at a children’s playground should convince you that massive action is a person’s natural state. Kids never stop moving. If you go into the ocean, you will see nonstop massive action. Even the Earth itself, just below its surface, is in constant action, constant turmoil.

“People who refuse to take responsibility generally don’t do well at taking much action and subsequently don’t do well in the game of success.”

Some people waste their massive efforts in thrill seeking behavior, drugs, alcohol and other self-destructive pursuits. That usually results in boredom, and it can lead to paralysis or retreat. When you embrace positive massive action, don’t expect everything to go smoothly. The more action you generate, the more problems you may create. And the more you must solve. Massive action doesn’t mean counting the hours you work; it means ignoring them. When people comment on your energy, commitment and determination, you know you’re taking massive action.

“It’s pointless for people to worry about time management and balance. The question they should be asking is, ‘How can I have it all in abundance’?”

Treat every single day as if you will ruin “your future and your life” if you don’t take massive action. If people call you “a workaholic, obsessed” or “driven,” you know they’re not operating on a level of massive action. If they were, you would recognize them as kindred spirits, and they would similarly recognize you. When you finally succeed, rest assured that the passives, retreaters and normals will vilify you. That’s simply the fruit of massive action.

Starbucks

Most workers in the United States read about one book a year and work fewer than 40 hours a week. They make about 300% less than senior executives who read more than 60 books a year. People often criticize the salaries of highly paid executives, but such critics discount how hard a well-paid CEO must work.

“We are encouraged to conserve and protect ourselves from losses rather than to go for the big payoff.”

In 2008, the US economy came under enormous stress. Howard Schultz, the founder of Starbucks, did what most other executives did – he cut costs. He also did something most other executives did not: He traveled around the United States to meet his company’s customers. Schultz set out to discover how Starbucks could do a better job of satisfying its customers. His actions exemplify extraordinary massive action. Starbucks sells something customers want but don’t need, especially in tough times. But because it satisfies its clientele, Starbucks thrives.

Competition

Customers gain from competition. In fact, competing makes some people work harder. Most people believe in the benefits of competition. They don’t stop to question who stands to gain. Many businesses look to their competitors to provide a model of effort and expenditure. If these businesses manage to equal their competitors, they feel as if they’ve succeeded. However, to be a 10X businessperson, you must command, not compete. You must put in the effort to reach a controlling position in your field. You must make your business invulnerable to any competition and make your competitors strive to keep up with you.

“Disciplined, consistent, and persistent actions are more of a determining factor in the creation of success than any other combination of things.”

Apple, for example, sets the agenda in several fields. Apple sets its own business pace. It never lets rivals affect its tempo. You, too, can create a business that others want to emulate. Examine the practices of other businesses in your arena. Adopt the best ideas and figure out how to surpass them. Work until you decimate all the rival businesses in your market.

The Trap of the Middle Class

People who belong to the middle class often settle for getting just enough. They want a comfortable life, a good job and some money in the bank. In 2009, The Economist magazine said that almost half of the world belongs to the middle class due to growth in “emerging countries.” It suggested that the members of the middle class have the flexibility to spend a third of their incomes on discretionary things they want after they pay for basic needs.

“Fear is actually a sign that you are doing what’s needed to move in the right direction.”

But, in fact, the middle class is getting squeezed. Rising prices and the failure of salaries to match inflation account for some of that squeeze. Pundits, educational establishments, politicians and the media urge most people to compromise rather than to work for abundance. That advice makes no sense. The richest 5% of people in the world control $80 trillion of its wealth. If you have the capacity and the gumption, shouldn’t you join them?

Hard Times

When the economy goes through a contraction, most people work to protect their assets and stay out of trouble. This approach ensures that they’ll never achieve their goals. Instead, emulate the people and businesses that take advantage of hard times by seizing opportunities and expanding.

“Treating success as an option is one of the major reasons why more people don’t create it for themselves.”

Striving to stay safe violates a fundamental of the 10X rule. The rule demands that you work and produce copiously, no matter what’s happening around you. At times, you might contract, but only for periods of retrenchment before advancing again. Some companies fail because they expand too fast, but many more suffer because they don’t prepare for expansion. The strategy of consistent expansion requires courage, but it will help you forge ahead in any situation.

Conclusion

Success requires two steps: setting goals that seem impossibly big and using massive action to attain them. Don’t just dream of a small raise or a modest promotion. Tell yourself that you will earn insane amounts of money and become the CEO. Then, do anything and everything to reach those dreams.

When you challenge yourself to set insane goals, you’ll feel motivated to work harder and achieve more. Failure is the consequence of uninspiring dreams, poor planning, and inadequate effort. If you can dream bigger, plan accordingly, and do everything in your power to make those dreams a reality, you can be successful in your pursuits.

About the author

Grant Cardone is a sales training expert who has been working with companies around the world for 25 years. He is a successful entrepreneur, a regular contributor to The Huffington Post, and a New York Times bestselling author.

Grant Cardone is a New York Times bestselling author, international sales expert, sales trainer, and motivational speaker. He has created three multimillion-dollar companies, including Cardone Training Technologies, Cardone Group, and Twin Capital Management. He lives in Los Angeles with his wife Elena Lyons and their daughter Sabrina. For more information, please visit www.grantcardone.com.

Introduction.
Chapter 1 What Is the 10X Rule?
Chapter 2 Why the 10X Rule Is Vital.
Chapter 3 What Is Success?
Chapter 4 Success Is Your Duty.
Chapter 5 There Is No Shortage of Success.
Chapter 6 Assume Control for Everything.
Chapter 7 Four Degrees of Action.
Chapter 8 Average Is a Failing Formula.
Chapter 9 10X Goals.
Chapter 10 Competition Is for Sissies.
Chapter 11 Breaking Out of the Middle Class.
Chapter 12 Obsession Isn’t a Disease; It’s a Gift.
Chapter 13 Go “All In” and Overcommit.
Chapter 14 Expand—Never Contract
Chapter 15 Burn the Place Down.
Chapter 16 Fear Is the Great Indicator.
Chapter 17 The Myth of Time Management.
Chapter 18 Criticism Is a Sign of Success.
Chapter 19 Customer Satisfaction Is the Wrong Target.
Chapter 20 Omnipresence.
Chapter 21 Excuses.
Chapter 22 Successful or Unsuccessful?
Chapter 23 Getting Started with 10X.
Glossary.
About the Author.
Index.