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Can the “5-25-30” formula really help you build a million-dollar brand in one year?
Unlock Ryan Moran’s blueprint for building a seven-figure business in 12 Months to $1 Million. Learn the 5-25-30 formula, discover how to launch a “gateway product,” and build a loyal following of 1,000 core customers. Stop dreaming and start building—dive into Moran’s step-by-step roadmap below and learn how to launch your own million-dollar brand in just one year.
The 5-25-30 Formula for Success: sell three to five products, making 25 sales a day at an average price point of $30 per unit.
Achieving this can sound daunting, but fear not. You get there by starting small and getting very specific about serving one core customer. Think of someone with a passionate but expensive interest you know well (this could be a friend, a family member, or yourself). For example:
- A 25-year-old gym-goer optimizing workouts with pricey supplements.
- A 42-year-old mom getting into yoga who wants to look and feel good while doing it.
- A 35-year-old coffee enthusiast who experiments with different brewing methods.
These customers won’t just buy one product—they’ll buy several. The coffee lover, for instance, will likely purchase high-end beans, a grinder, a pour-over device, and a portable coffee maker. Similarly, the gym-goer might invest in protein powder, pre-workout supplements, and workout gear.
Create Your Core Customer’s Shopping Cart
Your job is to identify a niche interest where a high-discretionary-spending customer buys three to five products. Coming up with a customer’s three-to-five-product shopping cart allows you to narrow down their needs and values, and clearly define that customer. Your three to five products will also help clarify your brand. People buy into brands they resonate with and are willing to pay a premium for products that align with that brand. Take Dave Asprey’s Bulletproof Coffee. Despite entering a saturated coffee market, Bulletproof Coffee thrived because it wasn’t just about coffee—it was about helping people feel “bulletproof.” Customers bought into the lifestyle and the brand.
If you can create a brand consisting of three to five products that around 1,000 people absolutely love and feel like your brand was made for them, they’ll not only buy your products but also tell as many people as they can about them. Put all your effort into connecting with and serving 1,000 core customers, and they will take care of the rest! Your 1,000 core customers are so vital to your success that you should attract them long before launching your first product.
Attract 1,000 Followers
To gather your 1,000 social media followers or 1,000 email subscribers, create a social media presence and give away thoughtful guides— like a yoga guide for beginners or a list of must-have coffee accessories—and share your journey of understanding as you make your first product.
Build Your Gateway Product
As you build your following of potential core customers, decide on the three to five products they might buy, and then ask: “What will be the gateway product?” This is the product they are most likely to purchase first, which could lead to the purchase of the other products you’re considering. For the yoga enthusiast, a comfortable, high- quality yoga mat could be the entry point into your brand. Look for best-selling versions of your gateway product on Amazon or other marketplaces with detailed reviews. Then, determine how those best-selling products are NOT serving your customers (find the most common complaint). Then, brainstorm ways to tweak the best-selling product in your niche so that you eliminate that complaint and add one fundamental difference. For instance, when Ryan Moran was coming up with the first product for his supplement business, Sheer Strength, he added one extra ingredient—beetroot extract—to a common pre-workout supplement, which improved its effectiveness and became the foundation of a business he sold for $10 million.
Seek out contract manufacturers on platforms like Alibaba that can reverse-engineer and tweak existing products. Go back and forth with your chosen manufacturer and iterate until you reach a product prototype you believe your customer will love. Then, make the smallest possible order. If your first batch isn’t good enough to sell, send them as samples to potential customers and get specific feedback to improve your next order. When you have a gateway product that meets your customer’s needs, build up anticipation for launch day by giving your followers sneak peeks and early-buyer incentives, like a healthy discount or more behind-the-scenes access. With over 1,000 followers on social media or 1,000 email leads, sales will start trickling in. When they do, don’t hesitate to ask customers for reviews and testimonials. You must build social proof to get other followers to commit.
Hit 25 Sales a Day, Then Focus on the Next Product
Eventually, you will hit the 25 sales-a-day goal. Then, and only then, should you start developing your next product. Your core customers can help you prototype and improve your products, almost guaranteeing they love them. With each new product launch, you build on the success of the previous launch and snowball your way into a million-dollar brand.
“The key to fast growth is going very, very ‘micro.’ The more specific an audience you can target, the faster you will grow.” – Ryan Moran