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SHRM-SCP: Improve Recruitment and Retention Through Community Engagement

Learn the first step HR should take to boost recruitment and retention efforts via community engagement, based on an expert SHRM-SCP practice exam question and answer.

Table of Contents

Question

HR has been asked to identify ways to improve recruitment and retention efforts through community engagement. Which of the following steps should HR take first?

Answer

Conduct a social audit. A social audit might help the employer identify ways in which it could improve its employer brand as a sustainable and socially responsible organization.

Explanation

The first step HR should take to improve recruitment and retention through community engagement is to conduct a social audit.

A social audit involves assessing the company’s current social and environmental impact, policies, and practices. This may include evaluating factors such as:

  • The company’s carbon footprint and sustainability initiatives
  • Diversity, equity, and inclusion efforts
  • Ethical sourcing and supply chain practices
  • Charitable giving and volunteer programs
  • Overall perception and reputation in the local community

By conducting a social audit, the employer can identify areas where it is performing well as a socially responsible organization, as well as opportunities for improvement. The insights gained can inform an action plan to enhance the company’s positive impact and visibility in the community.

Boosting community engagement in a genuine, substantive way helps cultivate an employer brand aligned with corporate social responsibility and sustainability. This in turn makes the company more attractive to purpose-driven job seekers and fosters pride and loyalty among current employees. A strong employer brand and reputation as an ethical corporate citizen gives the company a competitive edge in both attracting top talent and retaining valued staff.

So in summary, conducting a social audit to evaluate current practices and perception is the essential first step to developing a thoughtful strategy around community engagement – which ultimately pays off in more effective recruitment and retention. The audit provides the foundation to move forward with meaningful actions that benefit the company, employees, and community alike.

SHRM Senior Certified Professional (SHRM-SCP) certification exam practice question and answer (Q&A) dump with detail explanation and reference available free, helpful to pass the SHRM-SCP exam and earn SHRM-SCP certification.