Learn how a CEO’s decision to merge with a healthcare organization to acquire new technology represents a radical-anticipatory change to become a leading competitor.
Table of Contents
Question
A CEO thinks the best way to make his organization a leading competitor is to merge with a healthcare organization that recently acquired the rights to new technology. Which best describes the degree and timing of the change the CEO is implementing?
A. Incremental-anticipatory
B. Incremental-reactive
C. Radical-anticipatory
D. Radical-reactive
Answer
C. Radical-anticipatory
Explanation
The degree of change the CEO is implementing is radical, because merging with another organization to acquire new technology rights represents a major, fundamental shift in the company’s strategy and operations. It is not an incremental change happening in small steps.
The timing of the change is anticipatory rather than reactive. The CEO is proactively initiating this merger because he thinks it will make his organization a leading competitor in the future. He is not reacting to changes that have already occurred, but rather is anticipating future opportunities and taking bold action to capitalize on them.
So in summary, the CEO’s plan to merge with the healthcare organization for their new technology represents a radical change in the company’s direction and strategy, and it is an anticipatory move to get ahead of the competition, not a reactive response. Therefore, radical-anticipatory is the best description of the degree and timing of this change.
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