If you haven’t read Murakami, you’ve at least heard of him. He’s penned a number of modern classics, like 1Q84 and Norwegian Wood. A movie called Drive My Car, based on one of his short stories, won the Oscar for Best International Feature Film this year. In other words, Murakami knows writing. And if you’ve …
Reddit ads can pose quite the challenge. Yes, Reddit offers a highly-engaged user base that you can hit with precise targeting and cheap traffic. But that same user base has little patience for ads. While it’s not easy to make ads that Redditors actually like, there is good news. Reddit released an official best practices …
Some people make brackets for fantasy football or the World Cup. And others prefer making brackets for… merchandise. According to a recent survey, 63% shoppers reported bracketing this year, a practice where they order variations of the same item, keep the one that fits, and return the rest. It’s a hair-puller: 15% of users say …
As if you needed any more proof that ads make the digital world go around… Now Yahoo wants in: The company is making Taboola its native ads partner, taking a 25% minority stake in the advertising network. Why? Because “digital advertising has a huge wind at its back over the long term,” according to Yahoo’s …
This Is Day One (2018) challenges you to redefine and recognize your leadership potential. It provides a principled framework for developing performance-driving leadership values and behaviors that allow you to succeed while empowering others.
In the following summary, you’ll learn how to identify and multiply the vital 20% that produces 80% of your happiness and success. “80/20 thinking requires us to spot the few really important things that are happening and ignore the mass of unimportant things.” – Richard Koch
TikTok’s algorithm is crazy accurate when suggesting content. But was it always like that? When you first create a TikTok account, the home feed shows you popular content based on standard factors: demographics, location, etc. As Lidia Infante points out, TikTok puts audiences into different “interest cohorts” based on engagement, and is able to surface …
After a hectic couple of weeks, we finally have some useful Twitter news. The platform launched ad objectives and ad targeting options that should help you reach certain audiences more effectively. Hello high intent, low cost: The conversion goal Website Conversions Optimizations (WCO) helps you promote offers to “users that are more likely to take …
If store floors weren’t scuffed up as much this year, it’s probably because phone screens and keyboards were getting smudged. According to Adobe, online sales hit a new $9.12B record in the US, beating last-year’s $8.9B record by 2%. Throwing greens on the black: There are some interesting trends that contributed to this year’s spending …
Discipline Is Destiny (2022) draws on Stoic virtues to make a case for a life guided by self-discipline. It shows how being in control of your body, thoughts, and emotions is a prerequisite to mastering anything else – and uses historical figures to illustrate how things like sleep, discomfort, and kindness tie into greatness.
How the World Really Works (2022) tackles a paradox at the heart of the modern world: we’ve never had so much information at our fingertips and never known so little about how things actually work. Of course, we can’t be experts in everything. But, Vaclav Smil argues, it’s our duty as citizens to be informed …
