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Book Summary: Embrace the Suck – The Navy SEAL Way to an Extraordinary Life

Embrace the Suck (2020) teaches you how to embrace challenges and use them as a tool for personal growth. Through candid storytelling and actionable steps, Brent Gleeson empowers you to expand your comfort zone, build discipline, and transform your mindset to create a fulfilling life. Content Summary Recommendation Take-Aways Introduction Build resilience and unlock your …

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Advertising: Watch out. You might be making this Meta Ads conversion rate mistake…

Imagine this You’re analyzing website performance in Google Analytics when you notice a product landing page with a 10% conversion rate. It’s the perfect blend of a good offer, a good product, and a smooth purchase flow. It’s a conversion machine… The lightbulb moment You know how to drive traffic with Meta Ads, so you …

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Microsoft: So long, manual bidding

Hands? Who needs them? Microsoft has decided that all campaigns on the Microsoft Audience Network will soon upgrade to Enhanced CPC (eCPC) – its fully automated bidding system. Hands off eCPC will automatically adjust your bids in real time to increase chances of conversions. Oh, and your average CPC won’t exceed whatever base bid you …

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Google: What to do when your business gets hit with fake reviews

Every now and then a competitor—or any person with malicious intent—can slap a negative review on your business, tanking your reputation and potentially driving off customers. And the worst part? You can’t really prevent this from happening. Luckily, Mike Blumenthal shared five steps to convince Google to take the fake reviews down when they inevitably …

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