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Book Summary: How to Win Friends & Influence People – The Only Book You Need to Lead You to Success

“Talk to people about themselves and they will listen for hours.” – Benjamin Disraeli The tools you need to build robust friendships, strengthen your network, and make people eager to help you succeed can be found in an 80-year-old book called ‘How to Win Friends and Influence People.’ The principles in ‘How to Win Friends …

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Book Review: The Radium Girls – The Dark History of America’s Shining Women

At the beginning of the 20th century, working-class women joined the glamorous radium-dial industry, eager to make the best wages of the day. But when these women began to experience mysterious illnesses and painful deaths, they never guessed that their dazzling new profession might be to blame. In this book review of The Radium Girls, …

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Unlock Your Team’s Full Potential with 10 Proven Methods for Improved Accountability

Colin Ellis, author of The Project Book, says accountability simply means ‘The buck stops with you’. He also likes the Japanese expression ‘setsumei skinin’, the literal meaning of which is ‘duty to explain’. “When you are accountable for a project, it is your duty to explain the progress of the project to anyone at any …

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How to maximize brand awareness through paid and organic search without increasing spend?

Learn 8 strategies to make the most of you spend and increase visibility. Recent studies show 87% of shoppers in the U.S. begin product searches online. Additionally, 54% of consumers trust websites more that appear at the top of SERPs. Translation: effective brand awareness turns a single Google search into a potential customer acquisition opportunity. …

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Advertising: You’ll get more ROI from Google Ads if you avoid these mistakes

If Google Ads is any part of your advertising strategy, you know it’s important to find the right keywords—and negative keywords—to fuel your campaigns. Easy, right? Well, not exactly. Finding keywords seems like the easiest step in setting up your campaign… but there are lots of costly mistakes you can make along the way. Especially …

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