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Twitter: New ad updates landing

After a hectic couple of weeks, we finally have some useful Twitter news. The platform launched ad objectives and ad targeting options that should help you reach certain audiences more effectively. Hello high intent, low cost: The conversion goal Website Conversions Optimizations (WCO) helps you promote offers to “users that are more likely to take …

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Book Summary: How the World Really Works – The Science of Our Past, Present and Future

How the World Really Works (2022) tackles a paradox at the heart of the modern world: we’ve never had so much information at our fingertips and never known so little about how things actually work. Of course, we can’t be experts in everything. But, Vaclav Smil argues, it’s our duty as citizens to be informed …

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