Why Is Apple So Expensive? Learn the ‘Pricing Mindset’ Strategy That Makes Customers Pay More Stop guessing your prices and start using science. Join behavioral economist Melina Palmer in The Truth About Pricing to discover how ‘nudges,’ ‘social proof,’ and ‘choice architecture’ can make your product the obvious choice—regardless of the price tag. Don’t leave …
Should You Take Breaks During Massages? The Surprising Neuroscience of Maximizing Pleasure and Minimizing Pain Why does the thrill of a new job or a beach holiday fade so quickly? Join neuroscientist Tali Sharot as she explains the biology of ‘habituation.’ Discover why you should interrupt your favorite songs, power through household chores without breaks, …