How to Build Contractor Loyalty Despite Tariff Challenges Tariffs are shaking up the building supply industry. Costs are rising, margins are shrinking, and uncertainty is everywhere. Contractors are feeling the pressure, and distributors face tough decisions. How do you keep contractors loyal when prices climb? The answer lies in adapting loyalty programs to meet their …
What Are the Best Product PR Strategies for Building Brand Loyalty? Marketing is like a sprint—quick, focused, and aimed at immediate results like sales or clicks. PR, on the other hand, is more of a marathon. It builds trust, shapes reputation, and creates loyalty over time. A good PR strategy doesn’t just sell; it connects. …