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Ads expanding to the “small screens”

Uh-oh… Get ready for sudden ad interruptions in the middle of your Ted Lasso rewatch.

It looks like Apple is in talks to launch ads on their Apple TV+ streaming platform sometime in 2023, in a bid to boost their ad revenue.

Ads and originals: Digiday claims Apple held “separate exploratory discussions” with multiple media agencies about monetizing their original video content with ad play.

In other words, the tech giant is planning to bank on their original shows, such as Emmy-winning Ted Lasso and The Morning Show. And that may be just the start.

The Apple gambit: This further expansion comes after Apple Search Ads have tripled market share since their privacy regulation change.

On the other hand, their rivals from Meta and Google are starting to lose ground. Hardly a coincidence….

Why we care: This is more than just another potential ad channel. It’s an indication that Apple is establishing itself as a big player in the advertising space.

With privacy regulations allowing them to profit from their “private” advertising network, Apple could become one of the most effective channels for your efforts.