MarTech and AdTech News Headlines Update on October 21, 2021

With the recent release of the iPhone 13 came the usual hype about its camera capabilities. For years, Apple has been marketing itself as offering the regular person the tools to shoot photos and videos like a pro. While the iPhone costs a fraction of a professional camera, does using it in place of a …

The Guide to Contextual Advertising

Contextual advertising is a targeting method that leverages machine learning and artificial intelligence across multiple channels to reach your audience in a scalable manner. Rather than targeting ads based on user behaviour, ads are served based on the environment in which the ad appears. Inside this article, you will learn what contextual advertising is, how …

Build a sustainable audience-first approach to video advertising

Privacy by default is the new normal due to new regulations, consumer sensitivities, and platform restrictions. Advertisers need to keep up with the ever changing identity landscape and embrace a portfolio of targeting strategies to reach consumers. Learn about new identity solutions gaining traction, why CTV will remain an important piece of any audience strategy, …

MarTech and AdTech News Headlines Update on September 24, 2021

The pros and cons of content personalisation These days, content personalisation is taking on a whole new level. More than just addressing customers by their first name, brands and marketers are trying to offer a unique and distinct user experience for every individual that interacts with their brand — based on specific demographic information. AI …

MarTech and AdTech News Headlines Update on August 24, 2021

Keeping up with the moment Moment marketing can make a marketer’s job a lot easier. Instead of coming up with unique campaigns, they can build collateral and messaging around big events. It’s not a completely easy marketing strategy though. You need to relate your brand to trending topics and keep it lighthearted if possible. Forging …

The Future of TV Report: Connected TV and Linear TV Move Closer Together

Consumers are telling us that connected TV (CTV) is part of their daily lives. In fact, for a large majority of American viewers streaming has become the core means of ‘watching TV’ — as 80 percent of TV viewers say they watch either subscription services, ad-supported services, or virtual MVPDs (vMVPDs) weekly or more often. …