MarTech and AdTech News Headlines Update on May 14, 2021

TRENDS Bloomberg is putting Odd Lots, one of my favourite podcasts, behind its subscription paywall. It’s one of their most popular podcasts and seems to resonate with a non-traditional audience — non-bankers and younger folks (like me!). The subscription will also take Odd Lots beyond podcasts and into daily blogs, weekly newsletters, and oddly, show …

How to Build Lead Magnet to Attract Customers

Lead Magnets are one of the most powerful tools in your arsenal to convert traffic into leads, helping you to build a list of prospects that you can nurture over time. In this article, you’ll learn how to create a Lead Magnet that drives a steady stream of leads to your business. Upon completion, you’ll …

MarTech and AdTech News Headlines Update on April 24, 2021

Facebook unleashed a bunch of audio products This might just be the most exciting FB announcement in a very long time — they’ve just kitchen-sinked the audio space with: Live Audio Rooms inside Facebook Groups and Messenger — the Clubhouse copycat/competitor that everyone saw coming Short-form audio clips called Soundbites. Stuff for quick jokes, poetry, …

How to Create Powerful 1-Minute Story-Based Facebook Video Ad with Baloney Principle

You’ll learn how to leverage the “Baloney Principle” to create powerful 1-minute story-based video ads. And you’ll get the 4-part template that makes it easy to create effective, highly engaging video ads whether you’re a video pro or a complete newbie. What You’ll Learn: Design and create a blueprint that makes it easy to create …

MarTech and AdTech News Headlines Update on March 31, 2021

Media product of the year: TikTok crying with books. Also known as #BookTok, this phenomenon involves mostly very young women recording themselves reading books and sometimes weeping for the camera “after an emotionally crushing ending.” Some videos have images related to the book set to a moody Eilish soundtrack. “But the most popular videos are …