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New ad network for boozy brands

Good news for the brands behind the bar counter… Drizly, an online shopping and delivery platform for alcohol, launched a new ad network tailored to alcohol brands and manufacturers. Drinks on us: Drizly used to focus on helping individual brands build and display campaigns on their website and app. But now they’re opening search and …

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Facebook connects local stores and SMBs, and Google improves Consent Mode

Two notable updates from the ad duopoly… Shop locally: Facebook just introduced Collaborative Ads for local delivery, an ad format that lets small businesses advertise products while giving customers the option to order from local grocery stores and restaurants. In other words, if a local store or a restaurant has your items in stock, shoppers …

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How you can build a PPC audience framework for a privacy-focused future

It’s hard to imagine a world without cookies. But for online advertising, that world is fast approaching… and marketers need to start preparing for a strict no-cookie diet. So Joseph Kerschbaum recommends building your audience in two ways: Squeezing every last drop from third-party tracking before it sunsets in 2024. Importing first-party data to your …

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Important updates to Merchant Center, Search Console, and Google Ads

Zip up your G-suit, because we’re taking off. Your products in every land: Google is removing the “primary country of sale” and “additional countries” from your Merchant Center feed and replacing them with a new “target countries” field. Yes, it changes how in-feed countries are organized, but it doesn’t change the countries targeted by the …

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Your products may get more visible on Google, plus an Ads update

Don’t use Merchant Center? Apparently Google’s OK with that. Their latest update lets you tap into merchant listing experiences simply by providing product details directly on your website. No centering needed. Here, there, everywhere: Before the update, you had to drop the deets in Google’s Merchant Center feed. But now, eligibility for merchant experiences includes …

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