Good news for the brands behind the bar counter… Drizly, an online shopping and delivery platform for alcohol, launched a new ad network tailored to alcohol brands and manufacturers. Drinks on us: Drizly used to focus on helping individual brands build and display campaigns on their website and app. But now they’re opening search and …
If you’ve been on social media over the past couple of weeks, you may have noticed a dramatic uptick in people posting AI-generated art. You may also have noticed that a lot of this art is… Really, really good. Here’s why: There are lots of tools for AI art. And they’ve grown in popularity this …
Two notable updates from the ad duopoly… Shop locally: Facebook just introduced Collaborative Ads for local delivery, an ad format that lets small businesses advertise products while giving customers the option to order from local grocery stores and restaurants. In other words, if a local store or a restaurant has your items in stock, shoppers …
It’s a tale of two recessions. Despite all the economic concerns, inflation, and growing production costs across the globe, some markets aren’t feeling the crisis that much. The resilient bunch: Most small businesses in the US are hiring, with job openings at an all-time high and unemployment at historically low levels. … Not exactly recession …
It’s hard to imagine a world without cookies. But for online advertising, that world is fast approaching… and marketers need to start preparing for a strict no-cookie diet. So Joseph Kerschbaum recommends building your audience in two ways: Squeezing every last drop from third-party tracking before it sunsets in 2024. Importing first-party data to your …
… And they’re rolling out new features to keep you advertising on their platforms. Amazon wants in on email marketing: The company is planning to roll out a new email marketing feature called Tailored Audiences—currently in beta. This tool will let merchants send free emails to existing customers on the platform, including repeat customers, recent …
If “focused work” and “get to the point” are your love languages, well… you’ll appreciate this. One less step: Google is integrating ad extensions and assets with campaign setup to remove friction from your ad creation and management process. Remember how adding sitelinks, images, and prices used to be separate from campaign setup? Now you …
Zip up your G-suit, because we’re taking off. Your products in every land: Google is removing the “primary country of sale” and “additional countries” from your Merchant Center feed and replacing them with a new “target countries” field. Yes, it changes how in-feed countries are organized, but it doesn’t change the countries targeted by the …
Those search results pages are about to get really tactile. Microsoft just announced that Multimedia Ads are becoming available worldwide everywhere where Bing is available. So interactive: The new ad format is “infographic inspired” and resembles a collage of images and videos at the top of search results. When users click on an ad, it …
Don’t use Merchant Center? Apparently Google’s OK with that. Their latest update lets you tap into merchant listing experiences simply by providing product details directly on your website. No centering needed. Here, there, everywhere: Before the update, you had to drop the deets in Google’s Merchant Center feed. But now, eligibility for merchant experiences includes …
