Skip to Content

Writing: Want to make great video ads? Use this simple story structure

Here’s the anatomy of every yawn-inducing video ad: Monotone voice-overs, stock footage, sitcom episode length, and most importantly, the lack of story. Aazar Shad recently shared a great breakdown of Apple’s AirTag commercial, confirming once again that a captivating story is the alpha and omega of any engaging video ad. The most important skill you’ve …

Read More about Writing: Want to make great video ads? Use this simple story structure