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MarTech and AdTech News Headlines Update on May 20, 2022

Facebook and YouTube want to help you identify captivating content Finding out what stops the scroll is invaluable info to any marketer. And two platforms are lifting the hood on what makes for attention-grabbing content: Facebook just released their Widely Viewed Content Report, claiming users love engaging with videos related to entertainment or humor. What’s …

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MarTech and AdTech News Headlines Update on April 29, 2022

Are you spending less on social media ads? Because someone is… There’s an interesting pattern in Meta’s, Twitter’s, and Pinterest’s first quarterly earnings reports… Meta reported user growth is making progress again, but overall revenue barely grew since last year. The company also reports that Reels take up more than 20% of Instagram usage, while …

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MarTech and AdTech News Headlines Update on March 31, 2022

The complete mobile UX Smartphone usage is ubiquitous. But how do marketers create smartphone content that moves beyond just how it looks (UI), towards the entire user experience (UX)? It’s possible to create immersive and intuitive mobile experiences, but only if you consider things like navigation, vertical formats, simplicity and accessibility. Smartphone traffic Getting your …

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MarTech and AdTech News Headlines Update on November 10, 2021

Cyber security content isn’t dull It might be a corporate space, but cybersecurity brands are producing content that truly stands out. As more of our daily life moves online, cybercrime, ransomware and other hacking attacks become a larger issue. Generally, the message from cybersecurity providers is the same: “We will protect your business and personal …

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