Facebook and YouTube want to help you identify captivating content Finding out what stops the scroll is invaluable info to any marketer. And two platforms are lifting the hood on what makes for attention-grabbing content: Facebook just released their Widely Viewed Content Report, claiming users love engaging with videos related to entertainment or humor. What’s …
First off, this is what’s working for me. It’s not universal. But there is a lot here that will help you get a grasp of TikTok and gain traction.
Are you spending less on social media ads? Because someone is… There’s an interesting pattern in Meta’s, Twitter’s, and Pinterest’s first quarterly earnings reports… Meta reported user growth is making progress again, but overall revenue barely grew since last year. The company also reports that Reels take up more than 20% of Instagram usage, while …
The complete mobile UX Smartphone usage is ubiquitous. But how do marketers create smartphone content that moves beyond just how it looks (UI), towards the entire user experience (UX)? It’s possible to create immersive and intuitive mobile experiences, but only if you consider things like navigation, vertical formats, simplicity and accessibility. Smartphone traffic Getting your …
Retro content What makes nostalgic content work? More specifically, what makes it a refreshing change from the sleek modern marketing we see each day? The short answer is nostalgia makes people feel good. See how brands like Burger King, Nintendo and Kodak trigger memories and build authenticity via nostalgic content. Longer TikTok videos? TikTok knows …
Platforms YouTube says it may allow NFTs on the platform as a way for its creators to make money. “The past year in the world of crypto, nonfungible tokens, and even decentralized autonomous organizations, has highlighted a previously unimaginable opportunity to grow the connection between creators and their fans.” TikTok creator Hank Green has 6 …
How much does big data know? One story is that won’t go away in 2022 (or in the near future for that matter) is big data and privacy. Companies collecting sensitive data claim it’s anonymous as names are not attached to the specific data sets. The truth is, once you start collecting multiple data points …
Cyber security content isn’t dull It might be a corporate space, but cybersecurity brands are producing content that truly stands out. As more of our daily life moves online, cybercrime, ransomware and other hacking attacks become a larger issue. Generally, the message from cybersecurity providers is the same: “We will protect your business and personal …
There’s no better time than now to embrace audio advertising. There’s been rapid growth in audio content available for streaming, and today’s connected consumer spends over 6 hours per week listening to digital audio. With programmatic audio advertising, you can connect with a growing audience in today’s highly mobile and connected consumer environment, right in …
With the recent release of the iPhone 13 came the usual hype about its camera capabilities. For years, Apple has been marketing itself as offering the regular person the tools to shoot photos and videos like a pro. While the iPhone costs a fraction of a professional camera, does using it in place of a …
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