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Google: Analytics gets custom channel groups, plus another core update

We’re feeling mixed emotions about today’s news, and we’re guessing you will, too…

Hooray flexibility

The newest Google Analytics 4 (GA4) feature lets you build personalized channel groups either by using Google’s default channel group for starters, or by making one from scratch.

That should help you modify channel names according to company preferences, optimize criteria, and even add or remove them. Nice, right?

Plus, a little how-to

Google released its official course on server-side tagging for GA4, which should teach you how to better manage your data, performance, and privacy.

… And given the complexity of GA4, we’ll take any guidance we can get.

Take a deep breath, SEOs

Google’s March core update is out, so there’s a chance it will shake up search rankings once again. Sigh.

The rollout should be completed in the next two weeks, so keep an eye on your dashboards…

Why we care

Custom channel groups should help you better segment and track website traffic, opening up more optimization opportunities and better insight.

And while a new core update may sound scary, as long as you’re following Google’s guidelines, there’s probably nothing to worry about. Hopefully…

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