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Advertising: How to make the most of Meta Ads in the privacy-first landscape

These days, Meta Ads can feel more frustrating than people who don’t eat pizza crust.

But as privacy regulations tighten, Meta continues to respond with advanced machine learning and new avenues like creators’ advertising, among others.

So with all that in mind, Madalyn McConnell recommends a few Facebook and Instagram Ads strategies to help you hit the jackpot in this unpredictable year.

So let’s make 2023 count…

#1 – Go Advantage+. This feature helps you leverage Meta’s advanced machine learning algorithm.

Advantage+ campaigns allow you to upload a boatload of creative assets, then let Meta find the right audience for each creative. From there you can test, monitor, and optimize.

#2 – Use open and broad targeting. Thanks to Meta’s improved algorithm, it’s possible to find “hot” audiences in huge prospecting pools.

So Madalyn recommends using both “open” and “broad” targeting to help you scale your campaigns.

  • Leave your targeting open by not adding targeting options outside of your demographic.
  • Leave targeting broad by using minimal interests so you keep your audience scale within millions.

This allows you to feed the algorithm with as much data as possible and rely on machine learning to optimize and bring you the best audience – and results.

#3 – Work with more influencers. User-generated content and influencer marketing are proven strategies, especially because you can attract the creators’ audiences as well.

And that’s all we have room for. Madalyn’s piece includes a few more tips, so make sure you go through it all if you’re running Meta Ads.

But in a nutshell, all you have to do is upload creative assets and optimize based on the results. Doesn’t sound too difficult, right?

Alex Lim is a certified book reviewer and editor with over 10 years of experience in the publishing industry. He has reviewed hundreds of books for reputable magazines and websites, such as The New York Times, The Guardian, and Goodreads. Alex has a master’s degree in comparative literature from Harvard University and a PhD in literary criticism from Oxford University. He is also the author of several acclaimed books on literary theory and analysis, such as The Art of Reading and How to Write a Book Review. Alex lives in London, England with his wife and two children. You can contact him at [email protected] or follow him on Website | Twitter | Facebook

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